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1. https://library.duke.edu/sites/default/files/rubenstein/pdf/GenderPostWarConsumerism.pdf

   https://library.duke.edu/sites/default/files/rubenstein/pdf/GenderPostWarConsumerism.pdf

   Consider context such as consumer culture, the rise of the suburbs, and the baby boom for example. •• How were Ford (...)

2. Trent Associates Report - Spring/Summer 2009, Vol 17, No 1

   https://library.duke.edu/sites/default/files/rubenstein/history-of-medicine/pdf/trentassociates/vol17n1.pdf

   Anti-aging products in particular have become big business as the baby boom generation approaches their senior years.

3. Front and Center - Summer 2004, Vol 10, No 1

   https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v10_n1.pdf

   General Electric Company published a series of texts from 1945 to 1947 to train its sales force to meet the post-WWII boom in appliance (...)

4. Book Review: Unretirement

   https://sites.fuqua.duke.edu/fordlibrary/2016/02/01/book-review-unretirement/

   For decades, conventional wisdom about the long term viability of Social Security benefits was gloom and doom. When the baby (...)

5. Getting Started - Gender, Culture, and the Economy in the Post-War United States - LibGuides at Duke

   https://guides.library.duke.edu/c.php?g=1061310&p=7715812

   Consider context such as consumer culture, the rise of the suburbs, and the baby boom for example. How were Ford automobiles (...)

6. Getting Started - Gender, Culture, and the Economy in the Post-War United States - LibGuides at Duke

   https://guides.library.duke.edu/gender_culture_economy

   Consider context such as consumer culture, the rise of the suburbs, and the baby boom for example. How were Ford automobiles (...)

7. 1940s & 1950s Chronicles Are Live! - Bitstreams: The Digital Collections Blog

   https://blogs.library.duke.edu/bitstreams/2016/05/20/1940s-1950s-chronicles-live/

   Headline from December 9, 1941 Army Finance Officers living at Duke, September 16, 1942 The 1940s and 1950s took Americans from WWII atrocities (...)

8. 2016 February

   https://sites.fuqua.duke.edu/fordlibrary/2016/02/

   For decades, conventional wisdom about the long term viability of Social Security benefits was gloom and doom. When the baby (...)

9. Midwifing the Rise of Consumerism in Post-War France - The Devil's Tale

   https://blogs.library.duke.edu/rubenstein/2018/03/26/midwifing-the-rise-of-consumerism-in-post-war-france/

   Their enthusiasm for procreation generated the demographic explosion known as the “baby boom.” Those who could afford it (...)

10. https://sites.fuqua.duke.edu/fordlibrary/page/17/

    https://sites.fuqua.duke.edu/fordlibrary/page/17/

    For decades, conventional wisdom about the long term viability of Social Security benefits was gloom and doom. When the baby (...)