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1. John W. Hartman Center - Food History at the Rubenstein Library - LibGuides at Duke University

   https://guides.library.duke.edu/food/hartman

   Advertising Council Records, 1935-1999 and undated Campaign series touch upon hunger and health initiatives including: Food (...)

2. Student Guide: Case Studies - Medicine and Madison Avenue Research Guide - LibGuides at Duke Univers

   https://guides.library.duke.edu/c.php?g=586975&p=4054901

   Listerine The Listerine advertising of the 1920s was another groundbreaking use of the science sell.

3. Business Files & Correspondence - Guide to Collections Related to Pan American World Airways - LibGu

   https://guides.library.duke.edu/panam/business-files-correspondence/

   The collection primarily includes memoranda, campaign planning documents, campaign texts, correspondence, meeting notes, and (...)

4. Business Files & Correspondence - Guide to Collections Related to Pan American World Airways - LibGu

   https://guides.library.duke.edu/panam/business-files-correspondence

   The collection primarily includes memoranda, campaign planning documents, campaign texts, correspondence, meeting notes, and (...)

5. Other Agency Records - Guide to Collections Related to the Ford Motor Company - LibGuides at Duke Un

   https://guides.library.duke.edu/c.php?g=289904&p=1934105

   Materials span 1982 to 1999 and include case studies, annual reports, campaign analyses, examples of campaign materials and (...)

6. Other Reference Collections - Selected JWT Collections - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=289814&p=1934113

   Walter Thompson Co. staff; contains information about account losses and gains, campaign updates and other business, as well as a broad (...)

7. The Devil's Tale - Page 116 of 131 - Dispatches from the David M. Rubenstein Rare Book and Manuscrip

   https://blogs.library.duke.edu/rubenstein/page/116/

   It was hailed in the press at the time as the largest fundraising event in human history. As an advertising history-related aside, the (...)

8. JWT Career Papers: G-Z - Guide to Collections Related to the Ford Motor Company - LibGuides at Duke

   https://guides.library.duke.edu/c.php?g=289904&p=1934102

   Of particular interest are materials related to "Worth More...and Why" campaign, two reports from 1957 on horsepower and on words and (...)

9. Benetton & Fashioning Controversy - The Devil's Tale

   https://blogs.library.duke.edu/rubenstein/2019/04/08/benetton-fashioning-controversy/

   Fashion advertising has never shied away from provocative imagery. 

10. 1941-1945 - Ad*Access Research Guide - LibGuides at Duke University

    https://guides.library.duke.edu/c.php?g=480747&p=3350875

    1941-1945 - Ad*Access Research Guide - LibGuides at Duke University Skip to Main Content Home LibGuides Ad*Access Research (...)