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1. Personal Papers - Consumer Reports Archives - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=1275496&p=9357837

   A bulk of the collection pertains to "Wise Buymanship," a home economics and consumer education manual produced for the YMCA. Officers A.J.

2. Reaching Youth, 1950s–1990s · Tobaccoland · Duke University Library Exhibits

   https://exhibits.library.duke.edu/exhibits/show/tobaccoland/reachingyouth

   The original Kool penguin evolved into Willie the Penguin, a spokescharacter developed by Ted Bates advertising agency. Appealing to a (...)

3. Joe Camel, 1990s · Tobaccoland · Duke University Library Exhibits

   https://exhibits.library.duke.edu/exhibits/show/tobaccoland/joecamel

   The most successful iteration of this was Joe Camel, the advertising spokes-character for Camel cigarettes from 1987 to July 1997 (when (...)

4. iPad Use Explored in Fall 2011 Marketing Management Course - Duke Learning Innovation & Lifetime Edu

   https://learninginnovation.duke.edu/blog/2012/02/linipadf11/

   In addition, Lin worked with an advertising agency to have students create a marketing campaign for a car recently reintroduced to the (...)

5. Student Guide: Student Exercises - Medicine and Madison Avenue Research Guide - LibGuides at Duke Un

   https://guides.library.duke.edu/c.php?g=586975&p=4054904

   Marchand, Roland. 1985  Advertising the American Dream. Pierce, Russell. 1991  Gringo Graucho: An Advertising Odyssey.

6. Coursera – Annual Report 2015-2016

   https://learninginnovation.duke.edu/2015/online-initiatives/coursera/

   Coursera – Annual Report 2015-2016 Skip to content Duke Center For Instructional Technology Annual Report 2015-2016 Menu and widgets What We (...)

7. Princeton - Ivy Plus Libraries' Digital Projects on East Asia - LibGuides at Duke University

   https://guides.library.duke.edu/ivypluseastasia/Princeton

   A wide range of topics and themes can be found in the heavily illustrated game boards, which served not only for recreation but also for the (...)

8. "You've Got . . . Personality: Testimonial and Celebrity Endorsement Advertisements" - The Devil's T

   https://blogs.library.duke.edu/rubenstein/2010/04/09/youve-got-personality-testimonial-and-celebrity-endorsement-advertisements/

   In 1923, JWT created a new advertising campaign for Pond’s creams, based on the testimonials of leading American society women and (...)

9. Looking for the devil in the details - Scholarly Communications @ Duke

   https://blogs.library.duke.edu/scholcomm/2008/11/07/looking-for-the-devil-in-the-details/

   The agreement provides for the standard 70/30 split for advertising revenues (the Registry that represents publishers and authors gets (...)

10. Introduction · Tobaccoland · Duke University Library Exhibits

    https://exhibits.library.duke.edu/exhibits/show/tobaccoland/introduction

    The public’s embrace of cigarettes was fueled by relentless advertising campaigns which sought to lure new smokers in an incredibly (...)