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    1. 2012 December

      Through his research on innovation, Christensen developed a theory about marketing and product development, “the job to be done.”   (...)

    2. So who gets the money? - Scholarly Communications @ Duke

      Is it possible that allowing a patent for this product will actually have a social benefit by making the toothpaste more widely (...)

    3. 2018 May

      One of these tools is the Buyer Utility Map, which aids in seeing a product from an outsider perspective. Another is the Six Paths, (...)

    4. Book Reviews: Pre-Term Recommendations

      In this amusing and frank account of his years as an executive at GM, Ford, BMW and Chrysler, Lutz illuminates the arrogance and short termism (...)

    5. Media, Entertainment, and Sports Business Books

      Click on any of these book links to place holds or check availability: Branded entertainment : product placement & brand strategy in (...)

    6. 2016 March

      He changed his product mix often and focused on independently owned toy and gift shops, which remained loyal to him.

    7. Michael Greene - Duke Learning Innovation & Lifetime Education

      Before joining Learning Innovation, Michael held an Assistant Professor of IT position at Rappahannock Community College and received an M.S. in (...)

    8. Behind-the-Scenes Glimpse Into DUL Electronic Resource Licensing: Part III | Signal Boost: Tales Fro

      Because FOLIO is highly customizable and not strictly an out-of-the-box product, we are able to select many of the specific data fields (...)

    9. Fuqua Faculty Scholarship: Andres Musalem

      Finally, the implications of external circumstances generated by congestion for pricing and promotion management in a product (...)

    10. Save time grading with Gradescope - Duke Learning Innovation & Lifetime Education

      Product demonstrations and training sessions will be scheduled soon.

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