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Collections by Subject - Advertising Digital Collections - LibGuides at Duke University
https://guides.library.duke.edu/c.php?g=290086&p=7098671
Hartman Center for Sales, Advertising & Marketing History. Cosmetic Trade Samples and Sachets Consists of 75 trade samples and sachets (...)
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Book Review: Followership
https://sites.fuqua.duke.edu/fordlibrary/2008/10/15/book-review-followership/
As a follow-up to the book Bad Leadership , author Barbara Kellerman writes about the complex relationship between those who have (...)
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Collections by Medium - Advertising Digital Collections - LibGuides at Duke University
https://guides.library.duke.edu/c.php?g=290086&p=7048460
Hartman Center for Sales, Advertising, and Marketing History in the David M. Rubenstein Rare Book and Manuscript Library.
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Collections · Race and Ethnicity in Advertising · Duke University Library Exhibits
https://exhibits.library.duke.edu/exhibits/show/race-ethnicity-in-advertising/collections
The Negro Market in 1956: Five Speeches Delivered at the Third Annual Marketing Clinic, Tennessee A&I State University, April 5, 6, (...)
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Tobacco & Sport, 1930s–1990s · Tobaccoland · Duke University Library Exhibits
https://exhibits.library.duke.edu/exhibits/show/tobaccoland/tobaccoandsport
Known as the Winston Cup Series era, the relationship lasted until 2003, a period that saw a significant increase in the sports’ popularity.
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PechaKucha: A Different Method for Student Presentation and Writing - Duke Learning Innovation & Li
https://learninginnovation.duke.edu/blog/2017/08/pechakucha-different-method-student-presentation-writing/
Straw has the students submit the source for each image and looks for a strong relationship between the image shown and the point being (...)
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Assessing Your Teaching: Methods Beyond the End-of-Semester Evaluation
https://learninginnovation.duke.edu/resources/art-and-science-of-teaching/assessing-your-teaching/
–A Meta-Analysis and Review of the Literature.” Journal of Marketing Education 31.1 (2009). A meta-analysis of the literature which (...)
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1945-1968 - Advertising Prescriptive Literature - LibGuides at Duke University
https://guides.library.duke.edu/c.php?g=498660&p=3418397
While the book incorporates broad, almost philosophical definitions of relevant terms, such as copy, and more interdisciplinary inquiries into (...)
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Assessing Your Teaching: Feedback Methods Beyond the End-of-Semester Evaluation - Duke Learning Inno
https://learninginnovation.duke.edu/resources/art-and-science-of-teaching/assessing-your-teaching-feedback-methods-beyond-the-end-of-semester-evaluation/
–A Meta-Analysis and Review of the Literature.” Journal of Marketing Education 31.1 (2009). A meta-analysis of the literature which (...)
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JWT Company Archives - Guide to Collections Related to the Ford Motor Company - LibGuides at Duke Un
https://guides.library.duke.edu/c.php?g=289904&p=1934104
Some highlights are: anniversary materials from 1977 and 1993, various histories of Ford from 1952 and 1973, presentations related to (...)