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    1. Introduction - Direct Marketing Materials - LibGuides at Duke University

      The Hartman Center and the Rubenstein Library hold many materials related to the development, implementation, and evaluation of direct (...)

    2. Introduction - Direct Marketing Materials - LibGuides at Duke University

      The Hartman Center and the Rubenstein Library hold many materials related to the development, implementation, and evaluation of direct (...)

    3. Yakut Gazi's Vision: A Keynote Speech at Duke Kunshan University's Teaching and Learning Showcase -

      Yakut Gazi gave the keynote speech at Duke Kunshan University’s Teaching and Learning Showcase, outlining her vision and strategy for (...)

    4. Duke Learning Innovation & Lifetime Education

      Digital Programs and Courses Digital Programs and Courses We work with faculty to develop digital courses and university programs as well as (...)

    5. Michael Greene - Duke Learning Innovation & Lifetime Education

      Focused on educational technology and ensuring we provide an ecosystem of tools that support Duke’s curriculum and goals as Associate Director (...)

    6. Upcoming Talks on Game-Based Learning - Duke Learning Innovation & Lifetime Education

      Instructors from many disciplines use games to introduce students to a wide variety of content, such as cultural differences, economic (...)

    7. 2000-Present - Advertising Prescriptive Literature - LibGuides at Duke University

      The final section attends to the question of how to successfully build brand identity, a process involving four steps: planning, implementation, (...)

    8. What’s Old Is New in 2019 - Duke Learning Innovation & Lifetime Education

      To support the scale-up of our educational R&D efforts, we have created a new leadership role on our team, Associate Director for Research, (...)

    9. Office Records - Selected JWT Collections - LibGuides at Duke University

      Detroit Office Goldfarb Consultants' Ford Research Reports, 1974–1988 Goldfarb Consultants' evaluation of advertising concepts for (...)

    10. Getting Engineering Students from "How?" to "Why?"

      because the discussion shifts from how to compute the answer to why an alternate strategy is also a valid approach to solving the problem.

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