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1. Advertising Agency Collections - Tobacco Collections - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=289822&p=7412805

   Files in Box 10 cover many aspects of the marketing and production of the Eve cigarette brand, including the results of a recall of (...)

2. Book Reviews: Branded!

   https://sites.fuqua.duke.edu/fordlibrary/2012/08/13/book-reviews-branded/

   Both of these books are well worth reading.  Brand Turnaround would be especially useful to entrepreneurs as well as to marketing (...)

3. Tobacco Advertising - Emergence of Advertising in America Research Guide - LibGuides at Duke Univers

   https://guides.library.duke.edu/c.php?g=494860&p=3386173

   As a reflection of these limitations, brand names were infrequently used. It wasn't until the 1840s that brand names slowly (...)

4. Media, Entertainment, and Sports Business Books

   https://sites.fuqua.duke.edu/fordlibrary/2008/02/28/media-entertainment-and-sports-business-books/

   Click on any of these book links to place holds or check availability: Branded entertainment : product placement & brand strategy in (...)

5. Aaron Welborn | Staff Directory | Duke University Libraries

   https://directory.library.duke.edu/staff/aaron.welborn

   He works closely with library staff to ensure that the organization’s image, brand, services, and key messages are appropriately (...)

6. 2012 August

   https://sites.fuqua.duke.edu/fordlibrary/2012/08/

   Both of these books are well worth reading.  Brand Turnaround would be especially useful to entrepreneurs as well as to marketing (...)

7. Preview of the W. Duke, Sons & Co. Digital Collection - Bitstreams: The Digital Collections Blog

   https://blogs.library.duke.edu/bitstreams/2014/10/24/collection-preview-w-duke-sons-co-cigarette-cards/

   These cards were usually issued in sets of between 25 and 100 to encourage repeat purchases and to promote brand loyalty. In the late (...)

8. Peterson Collection of Advertising Cookbooks - Emergence of Advertising in America Research Guide -

   https://guides.library.duke.edu/c.php?g=494860&p=3386132

   Some cookbooks that promoted one product showed pictures of a manufacturer's entire line, thus further reinforcing brand recognition (...)

9. Book Review: The Secrets of Happy Families

   https://sites.fuqua.duke.edu/fordlibrary/2013/03/25/book-review-the-secrets-of-happy-families/

   He and his wife created their own family brand, with a family mission statement, a list of shared values and a logo. 

10. Book Review: Wine Wars

    https://sites.fuqua.duke.edu/fordlibrary/2012/05/28/book-review-wine-wars/

    Within the price strata, New World wines are organized by country, then by brand/grape/region.  Old World wines are organized by (...)