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https://sites.fuqua.duke.edu/fordlibrary/page/48/
https://sites.fuqua.duke.edu/fordlibrary/page/48/
By contrast, the most profitable companies use outside-in strategy, viewing the market through the customer’s eyes. These companies (...)
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Women in Advertising - Women and Advertising - LibGuides at Duke University
https://guides.library.duke.edu/c.php?g=289824&p=1931428
Rena Bartos published The Moving Target: What Every Marketer Should Know About Women in 1974.
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Introduction - International Advertising and Marketing - LibGuides at Duke University
https://guides.library.duke.edu/international
Some places appear in the collections only as potential markets or as the target of specific advertsing campaigns, such as Lebanon and (...)
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Introduction - International Advertising and Marketing - LibGuides at Duke University
https://guides.library.duke.edu/c.php?g=290011&p=1933347
Some places appear in the collections only as potential markets or as the target of specific advertsing campaigns, such as Lebanon and (...)
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D-H - Selected JWT Collections - LibGuides at Duke University
https://guides.library.duke.edu/c.php?g=289814&p=1934115
Frankfurt, an early proponent of corporate advertising and the T-plan (target plan) of JWT's corporate strategy, 70% of collection is (...)
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Looking to the Future of the Duke Digital Repository: Defining a Program for Digital Preservation, M
https://blogs.library.duke.edu/bitstreams/2016/03/30/blazing-new-paths-duke-digital-repository-defining-program-digital-preservation-management-access/
The digital repository team is working through this data to identify and target needs and desires in a repository program.
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Sallie Bingham Center - Food History at the Rubenstein Library - LibGuides at Duke University
https://guides.library.duke.edu/food/bingham
Prescriptive Literature Prescriptive literature, whose target audience was mainly women and girls, provided advice on matters of both (...)
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Fair use for appropriation art - Scholarly Communications @ Duke
https://blogs.library.duke.edu/scholcomm/2013/04/30/fair-use-for-appropriation-art/
It is not enough, the Court says, that argue the new work could have been licensed, and thus assert that any fair use harms that hypothetical (...)
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Justice Stevens caught in the copyright crossfire - Scholarly Communications @ Duke
https://blogs.library.duke.edu/scholcomm/2010/06/02/justice-stevens-caught-in-the-copyright-crossfire/
Under pressure from content-owners, however, and despite the developing market for academic file sharing, Oxford University has banned (...)
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Germany - International Advertising and Marketing - LibGuides at Duke University
https://guides.library.duke.edu/c.php?g=290011&p=1934250
Frankfurt, an early proponent of corporate advertising and the T-plan (target plan) of JWT's corporate strategy, 70% of collection is (...)