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    1. https://sites.fuqua.duke.edu/fordlibrary/page/48/

      By contrast, the most profitable companies use outside-in strategy, viewing the market through the customer’s eyes. These companies (...)

    2. Women in Advertising - Women and Advertising - LibGuides at Duke University

      Rena Bartos published The Moving Target: What Every Marketer Should Know About Women in 1974.

    3. Introduction - International Advertising and Marketing - LibGuides at Duke University

      Some  places appear in the collections only as potential markets or as the target of specific advertsing campaigns, such as Lebanon and (...)

    4. Introduction - International Advertising and Marketing - LibGuides at Duke University

      Some  places appear in the collections only as potential markets or as the target of specific advertsing campaigns, such as Lebanon and (...)

    5. D-H - Selected JWT Collections - LibGuides at Duke University

      Frankfurt, an early proponent of corporate advertising and the T-plan (target plan) of JWT's corporate strategy, 70% of collection is (...)

    6. Looking to the Future of the Duke Digital Repository: Defining a Program for Digital Preservation, M

      The digital repository team is working through this data to identify and target needs and desires in a repository program.

    7. Sallie Bingham Center - Food History at the Rubenstein Library - LibGuides at Duke University

      Prescriptive Literature Prescriptive literature, whose target audience was mainly women and girls, provided advice on matters of both (...)

    8. Fair use for appropriation art - Scholarly Communications @ Duke

      It is not enough, the Court says, that argue the new work could have been licensed, and thus assert that any fair use harms that hypothetical (...)

    9. Justice Stevens caught in the copyright crossfire - Scholarly Communications @ Duke

      Under pressure from content-owners, however, and despite the developing market for academic file sharing, Oxford University has banned (...)

    10. Germany - International Advertising and Marketing - LibGuides at Duke University

      Frankfurt, an early proponent of corporate advertising and the T-plan (target plan) of JWT's corporate strategy, 70% of collection is (...)

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