mass marketing | Website Search Results | Duke University Libraries

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It begins with a history of the profession, focused on two specific developments, the postwar emergence of marketing and later (...)

https://sites.fuqua.duke.edu/fordlibrary/2009/02/18/book-review-buying-in/

Random House, 2008. The mass market is dead, according to author Rob Walker.

https://library.duke.edu/exhibits/2022/goodvibrations

Many people began to believe they could harness this new power for medical, health, and beauty purposes. Mass consumerism and (...)

https://guides.library.duke.edu/radical_magic/special_collections

The Hartman Center for Sales, Advertising & Marketing History collections promote understanding of the social, cultural and (...)

https://sites.fuqua.duke.edu/fordlibrary/2014/04/15/book-reviews-new-on-the-net/

Return on Influence : the revolutionary power of Klout, social scoring, and influence marketing by Mark W. Schaefer. Individuals are (...)

https://guides.library.duke.edu/c.php?g=289818&p=5565564

Leo Bogart Papers, 1912–2005 and undated Sociologist, consultant who specialized in mass media, marketing, and (...)

He analyzes company principles and shows how companies, organizations and people can use Google’s worldview to re-engineer their own strategy (...)

https://guides.library.duke.edu/business/literature

Text and data mining (TDM) of Factiva content is prohibited by license. TDM includes mass downloading of content via scripts (aka (...)

https://guides.library.duke.edu/c.php?g=586975&p=4056221

Satisfaction Guaranteed: The Making of the American Mass Market (Washington, D.C., 1989). Bibliography: Journalism and Mass (...)

https://guides.library.duke.edu/c.php?g=494860&p=3386165

Eastman was devoted to mass production of his cameras, international distribution, and meeting customer needs.

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