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    1. Understanding Human Behavior (and how to use that knowledge in business)

      The Human Nature of Successful Marketing by John Hallward Egonomics: What Makes Ego Our Greatest Asset (Or Most Expensive Liability) by David (...)

    2. Book Review: The Upside of Irrationality

      Ariely describes experiments that illustrate basic principles of behavioral economics, such as adaptation and empathy.

    3. Book Review: Dollars and Sense

      Duke Professor of Psychology and Behavioral Economics at Duke University, teams up with Jeff Kreisler, attorney, author and (...)

    4. 2008 March

      You can also stop by the Ford Library and see our new display on behavioral economics. Check out Dan’s book or the others that (...)

    5. Recommended Holiday Reading on Kindle

      Misbehaving: The Making of Behavioral Economics by Richard Thaler . The author of the business bestseller Nudge presents an (...)

    6. Audiobooks: Holiday Classics

      Here are the top 10 business audiobooks this fall. 1 How to have a good day: harnessing the power of behavioral science to transform (...)

    7. And the Winner Is…

      Financial Times Book of the Year 2015 ECONOMICS Misbehaving: The Making of Behavioral Economics By Richard Thaler.

    8. 2015 December

      Financial Times Book of the Year 2015 ECONOMICS Misbehaving: The Making of Behavioral Economics By Richard Thaler.

    9. https://sites.fuqua.duke.edu/fordlibrary/page/71/

      You can also stop by the Ford Library and see our new display on behavioral economics. Check out Dan’s book or the others that (...)

    10. 2016 December

      Here are the top 10 business audiobooks this fall. 1 How to have a good day: harnessing the power of behavioral science to transform (...)

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