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1. Television (1939-1957) - Ad*Access Research Guide - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=480747&p=3321107

   On the eve of World War II, RCA was pushing for its television standards to be accepted for production.

2. Getting Started - Ad*Access Research Guide - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=480747&p=3286470

   You may choose any one of the displayed subcategories or you may use the "Search this Collection" search box in the upper left to enter keywords (...)

3. Getting Started - Ad*Access Research Guide - LibGuides at Duke University

   https://guides.library.duke.edu/adaccess

   You may choose any one of the displayed subcategories or you may use the "Search this Collection" search box in the upper left to enter keywords (...)

4. Radio (1922-1956) - Ad*Access Research Guide - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=480747&p=3321106

   In 1926, the National Broadcasting Company (NBC) was formed under the auspices of its parent company, Radio Corporation of America (...)

5. People and Advertisers - Radio and Television - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=289821&p=7028872

   Notable clients include Chesebrough-Pond's and Radio Corporation of America (RCA). J. Walter Thompson Company. Dan Seymour Papers, (...)

6. 1915-1920 - Ad*Access Research Guide - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=480747&p=3347807

   The Radio Corporation of American (RCA) is established. 1920. KDKA, in Pittsburgh, Pennsylvania, is the first commercial radio station.

7. All About that Time Base - Bitstreams: The Digital Collections Blog

   https://blogs.library.duke.edu/bitstreams/2019/12/20/all-about-that-time-base/

   All About that Time Base - Bitstreams: The Digital Collections Blog Primary Menu Skip to content Subscribe Behind the Scenes , Digital (...)

8. 1946-1955 - Ad*Access Research Guide - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=480747&p=3350878

   A license to begin color TV broadcasts is issued by the FCC to Columbia Broadcasting System (CBS) causing a controversy when RCA claims (...)

9. Brazil - International Advertising and Marketing - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=290011&p=1934218

   Clients include Atlantic Refineries, Blue Star Lines, Casa Pratt, Eastman Kodak, Fleischmann's yeast for health, Goodrich, General Motors, (...)

10. Early Development - Radio and Television - LibGuides at Duke University

    https://guides.library.duke.edu/c.php?g=289821&p=1931407

    The Radio Corporation of America (RCA) account history (Box 16) contains a very early (circa 1948) case report on the marketing of--and (...)