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    1. A-C - Selected JWT Collections - LibGuides at Duke University

      Well-documented clients include: Braun, Campari, DeBeers, Elida Gibbs, Ford, Jacobs, Kellogg, Kraft, Lever-Sunlicht (Unilever), Nestle, Singer, (...)

    2. Research Tips · Race and Ethnicity in Advertising · Duke University Library Exhibits

      Keywords should be short phrases or words such as 'Pepsi ads' or 'minority marketing' that are relevant to your research interests.

    3. The Other Man in Black - Bitstreams: The Digital Collections Blog

      It turns out Tommy allowed his voice to be used on television commercials for Pepsi, Burger King, and Beech-Nut. So, it’s likely (...)

    4. African American History Marketing and Promotional Posters, 1967-1984 · Race and Ethnicity in Advert

      Notable advertising campaigns include Budweiser’s “Great Kings of Africa” Series, Pepsi Cola’s “The Black Presence” Series, and the (...)

    5. Douglass L. Alligood Papers, 1963-2013 · Race and Ethnicity in Advertising · Duke University Library

      Some of the companies referenced in the materials include BBDO, RCA, Chrysler and Pepsi.  View the Collection Guide "Douglass L. (...)

    6. Uncola: Seven-Up, Counterculture and the Making of an American Brand - The Devil's Tale

      By portraying Coke and Pepsi as “the Establishment,” JWT effectively situated 7-Up as an alternative brand for alternative people.

    7. Research Strategies - International Advertising and Marketing - LibGuides at Duke University

      JWT clients in the collections that advertised internationally or were based outside of the United States include Air-India,   (...)

    8. Germany - International Advertising and Marketing - LibGuides at Duke University

      Well-documented clients include: Braun, Campari, DeBeers, Elida Gibbs, Ford, Jacobs, Kellogg, Kraft, Lever-Sunlicht (Unilever), Nestle, Singer, (...)

    9. D-F - Selected JWT Collections - LibGuides at Duke University

      Well-documented clients include: Braun, Campari, DeBeers, Elida Gibbs, Ford, Jacobs, Kellogg, Kraft, Lever-Sunlicht (Unilever), Nestle, Singer, (...)

    10. Rubenstein Library Test Kitchen: Asparagus Cream Mold and Bing cherry/Coca-Cola salad (1972) - The D

      I did not have Coca-Cola in my fridge, so I went with the Wild Cherry Pepsi that I did have because who can say no to extra cherries?

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