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1. Career Papers - World War II & Advertising - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=289823&p=1931420

   Gordon Carr and Associates and the Blaine Thompson Company before founding his own firm, Ben Rosen Associates, in 1952, which specialized in (...)

2. JWT Career Papers: A-F - Guide to Collections Related to the Ford Motor Company - LibGuides at Duke

   https://guides.library.duke.edu/c.php?g=289904&p=1934101

   Materials consist of ad copy, presentations and briefings, car orders, correspondence, memoranda, reports, press clippings, and (...)

3. Germany in the 19th and 20th Centuries - German Studies Materials in the Rubenstein Rare Book & Manu

   https://guides.library.duke.edu/c.php?g=289927&p=1931820

   Throughout his time in Frankfurt, Henkel worked on individual accounts, but more importantly he was one of the early proponents of (...)

4. A-F - Personal Papers - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=289818&p=5565564

   Anderson Papers, 1969–1992 Professor of Journalism and Communications at the University of Florida at Gainesville; specialized in (...)

5. Book Review: Marissa Mayer and the fight to save Yahoo!

   https://sites.fuqua.duke.edu/fordlibrary/2015/04/14/book-review-marissa-mayer-and-the-fight-to-save-yahoo/

   Yahoo attracted the best engineers.   The corporate culture was friendly, innovative and irreverent.  

6. Advertising Agency Collections - Tobacco Collections - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=289822&p=7412805

   The collection documents his work developing Philip Morris's corporate and visual identity and includes print material and (...)

7. Silicon Valley II: Chaos Monkeys

   https://sites.fuqua.duke.edu/fordlibrary/2016/11/28/silicon-valley-ii-chaos-monkeys/

   Garcia Martinez is at his best when he is illustrating the ways that technology is changing industries like finance and advertising, or when he (...)

8. Creatives - Personal Papers - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=289818&p=5612929

   Rosen (Ben) Papers Graphic designer and artist, specialized in packaging, typography and corporate visual identity. Scott (...)

9. https://sites.fuqua.duke.edu/fordlibrary/page/20/

   https://sites.fuqua.duke.edu/fordlibrary/page/20/

   The firm does not have a clear identity: Is Yahoo a media company or an internet products company?  

10. Bibliography of Additional Sources - Medicine and Madison Avenue Research Guide - LibGuides at Duke

    https://guides.library.duke.edu/c.php?g=586975&p=4056221

    . _____.  Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Business  (Berkeley, 1998).