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1. https://library.duke.edu/sites/default/files/rubenstein/users/kate.collins/History_of_Innovati (...)

   https://library.duke.edu/sites/default/files/rubenstein/users/kate.collins/History_of_Innovation_Lesson_Plans.pdf

   Session II: Archives and Narratives of Innovation and Entrepreneurship 8-10 minutes Warm-up 25 minutes Archival Expeditions: Cigarette (...)

2. Timeline - Medicine and Madison Avenue Research Guide - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=586975&p=4056217

   Jonas Salk successfully tests a polio vaccine.   1957: Extensive study commissioned by American Cancer Society shows heavy smoking shortens life (...)

3. The Surgeon General, 1960s · Tobaccoland · Duke University Library Exhibits

   https://exhibits.library.duke.edu/exhibits/show/tobaccoland/regulationandindustryresponse/surgeongeneral

   At the same time, the FCC proposed a ban on cigarette advertising on television and radio and a strengthened warning label on cigarette (...)

4. Television (1939-1957) - Ad*Access Research Guide - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=480747&p=3321107

   Research and Text by Lydia Boyd Bibliography: Advertising Age.  "History of Television Advertising." 

5. Proliferation, 1950s–1990s · Tobaccoland · Duke University Library Exhibits

   https://exhibits.library.duke.edu/exhibits/show/tobaccoland/proliferation

   Increased competition fostered a boom in tobacco advertising expenditures. Ads featuring film and television stars and athletes became (...)

6. Master Settlement Agreement, 1998 · Tobaccoland · Duke University Library Exhibits

   https://exhibits.library.duke.edu/exhibits/show/tobaccoland/regulationandindustryresponse/mastersettlementagreement

   The settlement restricted outdoor, billboard, and transit advertising of cigarettes; prohibited targeting people under eighteen (...)

7. Early Marketing Innovation, 1900s · Tobaccoland · Duke University Library Exhibits

   https://exhibits.library.duke.edu/exhibits/show/tobaccoland/earlymarketinginnovation

   Companies turned to advertising and promotion, led by W. Duke, Sons, and Company’s development of tobacco premiums and other (...)

8. Bibliography of Additional Sources - Medicine and Madison Avenue Research Guide - LibGuides at Duke

   https://guides.library.duke.edu/c.php?g=586975&p=4056221

   Marchand, Roland.  Advertising the American Dream  (Berkeley, 1985). _____. 

9. Reaching Youth, 1950s–1990s · Tobaccoland · Duke University Library Exhibits

   https://exhibits.library.duke.edu/exhibits/show/tobaccoland/reachingyouth

   The original Kool penguin evolved into Willie the Penguin, a spokescharacter developed by Ted Bates advertising agency. Appealing to a (...)

10. Joe Camel, 1990s · Tobaccoland · Duke University Library Exhibits

    https://exhibits.library.duke.edu/exhibits/show/tobaccoland/joecamel

    The most successful iteration of this was Joe Camel, the advertising spokes-character for Camel cigarettes from 1987 to July 1997 (when (...)