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1. Diversity in the Advertising Business · Let's March Forward Together: The Rise of Black Advertising

   https://exhibits.library.duke.edu/exhibits/show/letsmarchforwardtogether/diversityintheadvertisingbusin

   By the 1960s advertising agencies could point to Black ad men (and women) and executives within their ranks, first as ethnic marketing (...)

2. Newspapers and Periodicals - Advertising Digital Collections - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=290086&p=7048403

   Covers 1785-1985. << Previous: Guides for Teachers Last Updated: Apr 3, 2020 1:39 (...)

3. Using Nielsen Datasets at Duke - Ford Library

   https://library.fuqua.duke.edu/databases/nielsen-data.htm

   The dataset includes ad impressions for TV and radio and, most recently, social media advertising data. Data coverage begin in 2010.

4. https://sites.fuqua.duke.edu/fordlibrary/page/65/

   https://sites.fuqua.duke.edu/fordlibrary/page/65/

   Posted by Meg in Book Reviews | No Comments » Tags: Decision-making , Globalization , Negotiation Sales, Advertising & Marketing (...)

5. Executives - Personal Papers - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=289818&p=5614755

   Walter Thompson Co.; specialist in marketing to women. Unprocessed. Baxter (Loy) Papers, 1954–1978, bulk 1966–1967 Executive in (...)

6. Book Reviews: As China Goes, On China

   https://sites.fuqua.duke.edu/fordlibrary/2011/09/27/book-reviews-as-china-goes-on-china/

   Today Americans and Europeans see China as a gigantic market for consumer products, yet the choices made by these ordinary citizens have (...)

7. Book Review: Shiny Objects

   https://sites.fuqua.duke.edu/fordlibrary/2012/10/15/book-review-shiny-objects/

   Roberts, professor of marketing at Baylor, explains why we buy so many material goods when we know that happiness cannot be purchased.

8. Getting Started - Advertising Prescriptive Literature - LibGuides at Duke University

   https://guides.library.duke.edu/c.php?g=498660&p=3414222

   The authors come from a variety of professional backgrounds, however most are either business and marketing professors or freelance (...)

9. Getting Started - Advertising Prescriptive Literature - LibGuides at Duke University

   https://guides.library.duke.edu/advertisingprescriptivelit

   The authors come from a variety of professional backgrounds, however most are either business and marketing professors or freelance (...)

10. Data Sources - ECON 495S/496S: Honors Seminars I & II - LibGuides at Duke University

    https://guides.library.duke.edu/econhonors/data

    Broad topical coverage ICPSR The Inter-university Consortium for Political and Social Research (ICPSR) is a data archive of more than (...)