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    1. Benetton & Fashioning Controversy - The Devil's Tale

      Or were Benetton’s ads an example of a company commodifying social causes and taking advantage of the ethically murky waters of fashion (...)

    2. Bibliography of Additional Sources - Medicine and Madison Avenue Research Guide - LibGuides at Duke

      Bibliography: American Advertising, Public Relations and Marketing Ewen, Stuart.  Captains of Consciousness: Advertising and the (...)

    3. The Best Business Books of 2010

      Argues that typical methods of advertising and marketing are not as effective as fostering word of mouth and referral buzz for (...)

    4. Remember that Ad? - Duke University Libraries Magazine

      The path to take was to appeal to the consumer and try to make them feel some social anxiety. Today I think commercials are quite different.

    5. Introduction - World War II & Advertising - LibGuides at Duke University

      Walter Thompson Company (JWT) suggested advertising for governmental and social organizations as a way to offset the negative feelings (...)

    6. Introduction - World War II & Advertising - LibGuides at Duke University

      Walter Thompson Company (JWT) suggested advertising for governmental and social organizations as a way to offset the negative feelings (...)

    7. Getting Started - Duke Engage in Miami - LibGuides at Duke University

      Dade County Legal Aid  (1-2 interns):  Students will observe dependency court proceedings in children’s court virtually or in person, will (...)

    8. Getting Started - Duke Engage in Miami - LibGuides at Duke University

      Dade County Legal Aid  (1-2 interns):  Students will observe dependency court proceedings in children’s court virtually or in person, will (...)

    9. Book Review: The White Tiger

      This is the story of social injustice for the poor and uneducated, and about corruption and cruelty in all levels of society.

    10. Personal Papers By Profession - Personal Papers - LibGuides at Duke University

      Executives In charge of organizing business, managing sales, and directing companies, advertising executives and managers  XXXX     Subject (...)

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