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    1. Sony confirms marketing prexy

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1JS8NAFB60Xry4g0uVIC4HiU2TyTLgQoxNW7EWN4qnMM5MasG0JbGg_955SaoNFvTg5R2Sj8dkmOXN5HvfQ2iPGzZncuCoTtVmKta5UCnRuIoF56b-TLmdqvN3nKsn_fbO8b0Z1BjnwqRsd1gb01WaDodJhQ9YxZUHKUMHMalKzW22zieqZ4xOgf8cDAXcLSezaE5G6Faayldzv9bkn8kopTH5Ld9K_EWUfDUCeNTHGY8ku1EoEKzHSo3_0d4ltJBHnoqbDZVlNCP6K2juMqYRXUElv_caraKjk5ez-0H_46TycqbIk3LYi6NEkQ-jcXJ0-mYYi_ePNfTo1x68hpqXU1C7kCKtEu6AOJ3OCRHCdKjtaEKjMn6qhhz-5xmE6baGjVDu-jazmeAaEZzQZ9AkNLhprCNFwxwTmwgob4MJxZRikwqr6jDDsriub6B96Iwgr6ApTQJ3DEmXjpIk-O6VDXSQ4kCBog8UF5ZdkwSywV67ANwtAjNPTv26ANqbBnIfOt7N776aF_U_gO6Lng5zUDh4iymjeS7DoC9ATmvqh2bIbiYmPg1YLgDlLGcTrzf_6mcLzcuYDqc0OFJGpbd4JLazShc78rDQakjbdNtgL-o76SwB2_Y_AZQMGeQ

      Variety, Volume 325, Issue 5, p. 13

      Journal Article : Full Text Online

    2. Insomniac Games Plays into Sony's PS5 Launch: Console marketing features 'Miles (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV05T8MwGLU4FhYOgcSNByALoU1iJyniUIUIh0DcQkzVF9tpK0FS1e3Qf48_Jy2wMbBkelIs2_oO633vEbIrg0gKc3Hc2IuEy3ypXGjUpcuUlNxPQUZWnf8tvnn3H5_i5HyKXI1nYSzbHWOjjdLQ6-maLEStGZpEH8QxD2vXL_fJ2Q_3jOEJ8p9bPYVvy3qazHrYYuAo330yickxs57WJlmFOLLjVwG45DzaVJIsED1ZBPKoD0seSfmi8ItgPVZq_I_1LpL5qvKkzfKqLJEplS-T4jrXxWfeBUEvkS9LHz5gpGk3HxT0uHP6XOQjRx_XOqf04ZnTWzBZsHNE0eWz-FCI-BxPTVtQpqxOqKbOnYk2mt7h_L_SBw51nrrmZJ0V8ppcvJxfuZUHg9s2zSJqFZvtUkE9S1NzmB6knIOJCyrDwpCb2iCqp0IGnuAZhxQFvUwBxoD7MhamtIFgldA6k6wRNRR64rAGMADGQYVeLIIwlL6_RvZwB1uV7ab5aHyY0G0Yat363so1smNxKFuRIy-mBPxC7FeIrBj0QbRL6e4iV6hy9QO4_sdfbpA5Hxts5K9Em2Rm0B-qrdI3YtvesC8n4t9F

      by Foerch, Andrew

      San Fernando Valley Business Journal, Volume 25, Issue 25, p. 10

      Journal Article : Full Text Online

    3. JEFF BLAKE and Valerie Van Galder; Sony pictures vice chairman and Columbia Tristar (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV3JTsMwELVYJMSFXWKXDywXQhtnc8SmELWsEltFxama2u5yIA1Ne-Dj-Dc8SQoNQpy4OFI8sS3ZnozHb-YRsiMtTwq9cAxuesKwmVQG-GVp2EpKhzVBeml2_jq_fmEPj7waTpCLUSxMinZH3ZhqaYjjpCR7ohRos8HnNmPlUnh_dTZGnjE8QfhzI1boWk4myTTDOCKM5AsfxvJI5fA5HBTHPK9TOfbNyv8k1XnS_xoDwqgPMxhJ5lAo4KtHiRr_YbgLZC63O2mQLZRFMqGiJTIzgr0vkw-0WOn5bXBToRBJ-qx706do_YzoBSCV9xE97pw-9aL341LnlMbd9O4hoahpqOhAF6MP0k9DVHjNLtAaKhDof9f2WtjG6yjQOm0Iv5CYvTcn3jqiiApBqtPBb_IH-Cb5OYoVUqtWauGlkVM7GG28lzOEo5S26_WCYKZsOp5WBUgVqniTg9kqMx9aTAlTgsd9AFcf63zLBeDaXhPgeNYqoWVb2r7nK2TasX2wAWwHlGtyYbmuZGyN7OLENHIyT10k6O5I2jBMksb3DK2R_VQON_SgDwLyuIRepDA1VkFyoyAp4u5bY6x2r1DbztKG_9bMZkFQ72cxVr3-Zy8bZDbzLjsGMzfJ1KA_VFsZkcU2mfTqL7q8Cu620_WPZSXA8q76CY7mFLM

      by Stanley, T.L

      Advertising Age, Volume 78, Issue 21.

      Journal Article : Full Text Online

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    1. Microsoft & Sony Case Studies: Successful Marketing Strategies in Asia-pacific Gaming

      https://find.library.duke.edu/catalog/DUKE99119305675808501

      Book : View Online

    2. Beyond multi-channel marketing : critical issues in dual marketing

      https://find.library.duke.edu/catalog/DUKE99119518905408501

      edited by Maria Palazzo, Pantea Foroudi, Alfonso Siano.

      Book : View Online

    3. Will Sony's new Playstation be a game changer?

      https://find.library.duke.edu/catalog/DUKE99119273503808501

      produced by Bloomberg.

      Video : View Online

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    1. https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v23_n1.pdf

      https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v23_n1.pdf

      “Agencies Prefer Men: The Women of Madison Avenue” exhibition opened in November. Advertising and marketing have helped shape modern (...)

    2. Future Retro: New Frontiers in Portability - Bitstreams: The Digital Collections Blog

      https://blogs.library.duke.edu/bitstreams/2016/01/08/future-retro-new-frontiers-in-portability/

      This points to two of the main concepts that Sony highlighted in their marketing of the Walkman:  personalization and (...)

    3. Google, Amazon and ebooks - Duke Learning Innovation & Lifetime Education

      https://learninginnovation.duke.edu/blog/2007/09/google-amazon-and-ebooks/

      Google, Amazon and ebooks - Duke Learning Innovation & Lifetime Education Skip to content Search Contact Us Subscribe Menu What We Do Faculty (...)

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    1. Stanley C. Marshall papers, 1944-2005 and undated

      https://archives.lib.duke.edu/catalog/marshallstanley

      Stanley C. Marshall (1919-2005) was an advertising executive and marketing consultant based in Pittsburgh, Pa., who served as President of Lando (...)

    2. Leonard Sirowitz papers, 1947-2008 and undated

      https://archives.lib.duke.edu/catalog/sirowitzleonard

      Art Director and advertising executive at Doyle Dane Bernbach and partner in several independent agencies. Includes clippings, proofs of print (...)

    3. Canon/Sony/Multiple nonprofit: The Rimington Trophy, 2007

      https://archives.lib.duke.edu/catalog/haloawards_aspace_698efc5adbdbb6cf523a983c05fb3301

      In: Cause Marketing Forum. Halo Awards Records, 2002-2012 and undated, 2002-2012 and undated » 2007 » Multiple Categories, 2007

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    1. Stanley C. Marshall papers, 1944-2005 and undated.

      https://find.library.duke.edu/catalog/DUKE003501022

      Archival and manuscript material

      Check Holdings for this item's availability Rubenstein Library

    2. Leonard Sirowitz papers, 1947-2008 and undated.

      https://find.library.duke.edu/catalog/DUKE007539310

      Archival and manuscript material

      Check Holdings for this item's availability Rubenstein Library

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