Search Results
ArticlesSee all articles results »
From journals and magazines
-
Marketing social norms: Social marketing and the 'social norm approach'
http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV1bSxwxFA5FRHzRegG32pKC9G3cTeaSjCxCd3ErUi0VRfoUcxu20G5Lt4KP-zPs3_OX9JxkZnSVQvFl5iEnM5mcnOQ7mZPvELLbY9LhUEpyk9oky2yeaOl6iee2zMtS-yqkZLmUx1_45zM5Gj5I9RX5IdoNN7SMMF-jgWsz7d6ThlqzB-gFj5cjZxNCo0_D1tViZci1wzLBE1j0RDwuizW7db25dWgRnc-vUwCo2Lc3c2jzIWYNi85olbimuSHiei9GnMS9h7lQ7IbT8Vlf9pKs1KCUvo-jaI288JN1stTExG-Qq_744KQ5Hk3jNnu_Oz6gE0C8030KxfGYL_3eSIViPXEUACa9m92CyKN6tKEzv5v92SQXo8Pz4VFSp2ZILLK7JLkQPVAsT03lqwoZe7Rg1jEB84M2sqyYzowrXJp5wZ2vTOlzJzNTgMMJbrFNtwjlmdey0tzqAmaSTOAfurzwnvnCgxdpO-RdoyFla8JyzJvxTUWqZa6sUdhRHUJbwZ-Ro-OpyFZUcSuATIBFWjAGrwlKb0ugozDaTeTq8vSDkkdiIE4_5uq4Q3aaUaFqQ58qWN6RtE4IeM7bthhMFP-76In_cQ0yKYAoQNIy7ZDdoPh_NVMNB3h79X9i22SZh-QcuCG0QxZ-_7r2r2NSizfBHOB6OLj4C1mvDKQ
Journal Of Consumer Behaviour, Volume 12, Issue 1, pp. 1 - 9
Journal Article : Full Text Online
-
Social media marketing strategy: definition, conceptualization, taxonomy, (...)
http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV3db9MwELcGSIgXxpdExzb8wMcDNY3jxE3QGKqmRWMPVMAQ4sly7cs2CdJqaSX23-OznZUgQDzw4gf3ksa68-XOud_vCHmS8MKiKbF8JgzLMpMzXdiEQWrKvCw11L4ly-fi-Ev6_kNRHWyQow4L46vd0Td6L60Xi3Zk52Y0cYGELJ2tJaO3J9PqzU_dM1avsf5ZLQDPlttr5AbHFAOhfNNqjZAUgUgq8bWWiYjwmQCic0H5mGEa5TsYMtF7Rf3qqPtfTNP4Iqo2SXu1BKzCfhmqUMJ5RK88u-N5_B-rvUNux7iVToKh3SUb0NwjN7uy-ftktXe2H6C-e6OzfeoBKdTNfetQ1X66DVy4l6-ohfq88eViQ2oCdBLhnQEUOqRL_d2jLYbU7YRzG2d1Y2kgQaHODTZWPyCfqsOTgyMWWzowIwVfsmJWSCFLgFKaGoBnwOuxFcKYxPLEinzmAp4EhOVcmlLmLtgUYDnkQlqrbS0eEppmoItap0ZL54GyMX7Zy6W7GUhw2acZEN6pT5lIdI79Nr6qNUUzqly5f1Je5UoMyIuraxaB5uOv0k9RaSr2CXVDiycp7aleta1aa29AHns55NlosJAnCPQknkeJeu6e0egIipg3gLxcPclnPcnTwEr-O8HtzlZV9EetSrMxZooumx-QYWe_65__vNStf1zqI3IrxWoffzi1Ta4vL1awExps7LqtOJnu-g3pxo_vDnGcHv8Aqj4_pQ
Journal Of The Academy Of Marketing Science, Volume 49, Issue 1, pp. 51 - 70
Journal Article : Full Text Online
-
Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective
http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwlV3ha9QwFH_sdMi-qDsVu83Rgd9m9Jo0aQtjMMZuKpvsdCJ-CmmacAfSk92G3Df_iP2F_iXmpc3dVVTYlwaSNG3Sl5ek7_d-D-DlIMkrFCXCS6ZJmmpOVF4NiKG64EWhjPUhWb7k77_S0cd8eNw6hc0C2j2YJL2mXnF2c6s7QUiBk7qUkXkP7nM0DDkp_vThZKl_u4zeaesq8_c2OsvROp5BJ7POZvNPqOSqvZS1y9DwEchFBxCD_brBoDR_Izrg7MDyeNe-PoaH7Q41PmpEahPWTN2HBwEg38c4zy0mpA-9M_WjDxsXIR7C_AnYM-Nmh4995NtoGCridyvUn_Gkjg_Gh-fB4frgzfgwdptnzGzchX3O6XRa_fp5e1THHpTvGrlYeoY-hc_Dk8vjt6QN5kA0F-yaCGEG1BZMaLcFS3RZUJVVggleMGtEWpWWOd3BVZnYqqLClplLLSuR_IenVLPnENPUqNwqqpVwuifN0KbHhTGJEcadO3UESfiYUrcU5xhp45tckjPjwEo3sNIPrJxHsL-453tD8PHf2s8aGZGYIH5V-iNnHsFOkBnZaoGZpMKdbnMEEkawtyh28xeNMqo20xtXh6MplyUsiyDryNridZABvFtST8aeCTxHfkjGIngVxGj58H93Yutu1bdhg6LPh0c97sC966sb86KJnbELvexy5K6j82zXz8LfNLcsKw
Journal Of Business Ethics, Volume 179, Issue 1, pp. 43 - 61
Journal Article : Full Text Online
Books & MediaSee all books & media results »
Books, music, movies and more
-
Social marketing quarterly.
https://find.library.duke.edu/catalog/DUKE99119391579108501
Journal, Magazine, or Periodical : View Online
-
Social marketing : theoretical and practical perspectives
https://find.library.duke.edu/catalog/DUKE002337029
Book
Check Holdings for this item's availability Perkins & Bostock Library, HF5414 .S635 1997
-
Social marketing : influencing behaviors for good
https://find.library.duke.edu/catalog/DUKE003997078
Book : View Online
This item is currently Available Ford Library, HF5414 .K67 2008 c.1
Our WebsiteSee all website results »
Guides, policies, news more
-
Hartman Center for Sales, Advertising & Marketing History | Duke University Libraries
https://library.duke.edu/rubenstein/hartman
Through these collections and related programming, the Center promotes understanding of the social, cultural, and historical impact of (...)
-
Africa - International Advertising and Marketing - LibGuides at Duke University
https://guides.library.duke.edu/c.php?g=290011&p=1933342
Africa - International Advertising and Marketing - LibGuides at Duke University Skip to Main Content Home LibGuides International (...)
-
Europe - International Advertising and Marketing - LibGuides at Duke University
https://guides.library.duke.edu/c.php?g=290011&p=1933345
Europe - International Advertising and Marketing - LibGuides at Duke University Skip to Main Content Home LibGuides International (...)
Collection GuidesSee all collection guides results »
Detailed inventories of archival collections
-
Global marketing--Social marketing, 1980-1983
https://archives.lib.duke.edu/catalog/kilbournejean_aspace_ref439_m8f
-
Social Marketing, 1977-1978
https://archives.lib.duke.edu/catalog/jwtfrankfurthenkel_aspace_ref371_rpv
In: J. Walter Thompson Company. Frankfurt Office. Wilfried Henkel papers, 1957-1987, bulk 1975-1984 » Subject Files Series, 1957-1987 » Corporate Identity » Information -
Gerard Hastings and Kathryn Angus--When is social marketing not social marketing?, 2011
https://archives.lib.duke.edu/catalog/pollaytip_aspace_1d9859da644be40ed497f7ea8035b829
In: Richard Pollay. Tobacco industry promotion (TIPS) collection, 1885-2014 » 2013 Addition, 1922-2012, undated » Research and Writing by Others, 1933-2012, undated
Archival MaterialsSee all archival materials results »
Manuscripts and archival materials
-
Cause Marketing Forum. Halo Award Records, 2002-2012 and undated.
https://find.library.duke.edu/catalog/DUKE006224933
Archival and manuscript material
Check Holdings for this item's availability Rubenstein Library
-
Social capital and market participation in rural Sierra Leone
https://find.library.duke.edu/catalog/DUKE004091991
Archival and manuscript material, Book
Check Holdings for this item's availability University Archives, H97 .D8547 2007-FI
-
Consuming identities : global advertising, marketing and cultural identity in India
https://find.library.duke.edu/catalog/DUKE003066954
Archival and manuscript material, Book
Check Holdings for this item's availability University Archives, Library Service Center
Some materials and descriptions may include offensive content. More info