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    1. Search Engine Marketing: Transforming Search Engines into Hotel Distribution Channels

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1bi9NAFB7q7oO-iDew3pgHLYiEJpM0O5FlZdndsnjBCy3iU5iZTGxBGk1axf_rD_GcuaTZUGXFl9Cmp0OYfDNzbt85hDzWidCMZWmQ8OIgSMp4EgiwIgKMGamymPA0QaLwR_7yE3v_gU9PBoNfngtjcpnRPm_cUtnBckC-KuY3_vQdpl4sXWAd_UthdDp_dZaD7TsbfYc32_kOL92vwNGTePq_eIF7gBjk3_4DZtpB4QZ8BuTAFbAD10uhx2Yhu2qFhtDTUqNnXtU1tby7cpjaBarsebXWuJc2bTMtw2FY2cLN27oIVY0pNs8WrnMJmgPf-imm70QtGnh6SztzbBw42NtzQqyb6nO9LFARNvtdhU2Y2t9fix8uf7z1O2wWwvWAP0VyV72sLrg-0Jc76bo-bMxtp3cT1FLYx1NbAdhv9BPWATTr7tph2FEAmCk0seNsMdFtHBkHxhD6JIx6ZbydXWWE877oFbLPUCHbI_vH0zdv515jSFEJtdkP9qG34fRxf4yL6tPWJuqkIRrNaHaDXHcmDT22KLpJBnp1i1z1jPfmNlGHiyMLFGqBQltAHY4XR89pF1K0L9ygDEVkUYMs2kUW9ci6Q-bTs9nJeeCaewQqTvk6iJCSLdNEMV4KnvGkTFLNRRbrkMtUKq2EEjKLDnSWSVCaI6YLzpK4UDwUTOn4LqG8kKXmRcyxzKUOUxlLUUgO0xlLlWTlkIz9ZOXKlbzHzitf8shVue9P75A8bf_x1ZZ7-Yss9fOfw56MgTax0tWmyTkccqBkZGxIRvhecreymz-Ode-ygvfJte1KeED21vVGP7SNTB45WP0GPo62Ww

      by Buhalis, Dimitrios; Paraskevas, Alexandros; Katsogridakis, Ioannis and Law, Rob

      Cornell Hospitality Quarterly, Volume 52, Issue 2, pp. 200 - 208

      Journal Article : Full Text Online

      View Article PDF

    2. Automated bidding vs manual bidding strategies in search engine marketing: a keyword (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3db9MwELfKkBAviC9phYH8AHsp0TLbSRM0DUVru7GN8tUK8WQlsaN1D920pEX8dfxr3MXOR9VVYuIlap2T1do_23fn-90R8kaLWDMW-o4IVN8RGfecGKwIB--M0kx5gS-QKPwjOP3Jvn4LRkedzp-KC1PGMqN9ntulcgvLAfmqGN_4u6ow9WFmL9bRv-TuD6ZnQwm272R3CTPb-g6TXq3A3bd89L94gTZADPJv74CZulNogM-AHHgCduD5T-iJFsUV6LKons5UyXtZ5hjpimSTqiUvqjQT6DSx7hNd5jcE0RUyNewUv5CXqMuEFSXb83qV5XmLglz30Ysxc0rRiss_nVk39xd4fbmYt30XzGuCt0q0rRVZmvemZ80GyFwPzghu92fdbjMs-3oH52tINduxqWtkD3ZTzHPtyDB1jnOBV_AOaDBOmWbNUo9WU3GXF_ZeXxphCcKyFJbiHrnPUNfaItvR-adITscRHIbH4-FAnnw-H3wcH39vPH_cxxRAWPWw-oOWzQV9763_kFWNqTGD2jf3zCpEk8fkkZ0oGhnwPCEdPX9KHlREimfkpsYQtYihy5waDNUtDYbobE4PLg4NjKiBEa0hcLB3cfiextQCiTZAoi0gPSfT0XBydOLYCh9OykKvcPqxhhNHB65Kfe5naRoIrbIkgbFMPfTFxZm7nwov1plSIc9YKJirQ-0pncU8TPg2oYFKMh0oHmCuS-36CU9ilQSg2PMkFWHWJb1q-OS1yeAiN09kl-xUIyzteswl6thMoG3fJe-qUW9eb-7txd3EX5KHzSrZIVvFzUK_MlVKXm8G1l8QsbQb

      by Jiang, Pingjun

      Journal Of Marketing Analytics, Volume 13, Issue 1, pp. 82 - 95

      Journal Article : Full Text Online

    3. Future-proofing Search Engine Marketing: An Empirical Investigation of Effects of (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3db9MwELc2kBAvCBgSg4H8AHupUpI4Hy6ahkppheAFRgviKXISm3basmntNvF_8Adzl7OztJQv7SXKl10397N9Pt_9jrFnOlI6DHuJF8ky9SIjYk_BKsLDPaPClLFMIgwU_iLffQ0_HsjRYGNzy8XC1L7MuD6f266yJsoB41XRv_G7yzD1amY31tG-5AdvJu-HGax9x7sXINnWNQjd9cDd52J0XbzAPUAMxt_-B2aaSuEGnANy4AjYgeM_oWdUU414MLxCNcjZTcYRYi-sA3yaUOl-1Rken86IaqRF20GK6PDKX2S5jgM9Pz-izYqBDQPtfMDMVDCtwihImX_mv9Gd55ZTt-gcu6Y0GvnsUlWHtY_CZ4Xpti86n6aXGnTgb5h7e9UBSenDWdM_Buh5TJkmMW5cVVXbKBKK2oE2bWC87E1l7Z3ozheTO2hX02gfJQDSiPIKuulAwSRYeifGQ8PqotUF1jygQT9oaQ8U7v3LvGQdOaEN2IQuNrmLmdQFcVStUH7bJ5vsZogKHCr5ryfN3pgU5Ljk_pCLS0PG-HU_sKRxLfHxEi1arUmN77I7Voy8T6i7xzZ0dZ_dchEYW-zHCvj43nSfsMMJO7zB396L6f5L3q94g0C-hEB-YrhFIJ6uVoTFuQUih7cdELkDIm-A-IBNRsPx4K1nk4d4BaxYFp4MlIyLPBWmTCNVJoWfGl9jWHiu4xD0-CKJtVBopvQTmOSNDkyuBLxjUh_LPWRclrnRshQSaTS1n-QiV2UuYc0g8iLqmW0WuS-bFZZSHzO7HGWBY961AslQIJkVyDbrNsVOiVPmbwV6bbFli9qYZyjzTib-WPbRNco-ZrevOtcOu7E4O9dPKGvK0xqTPwFj1t_B

      by Cortese, Juliann; Diwanji, Vaibhav Shwetangbhai and Lee, Jaejin

      Journal Of Strategic Marketing, Volume ahead-of-print, Issue ahead-of-print, pp. 1 - 21

      Journal Article : Full Text Online

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    1. Search engine marketing

      https://find.library.duke.edu/catalog/DUKE004087512

      Andreas Ramos, Stephanie Cota.

      Book

      This item is currently Available Perkins & Bostock Library, HF5415.1265 .R357 2009 

      cover thumbnail

    2. Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Website, Third Edition

      https://find.library.duke.edu/catalog/DUKE99119284082508501

      Moran, Mike.

      Book : View Online

    3. Search Engine Marketing, Inc. : driving search traffic to your company's web site

      https://find.library.duke.edu/catalog/DUKE99119328037608501

      Book : View Online

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    1. Front and Center - Winter 2014, Vol 20, No 2

      https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v20_n2.pdf

      Golden won many awards from the professional design and marketing community, including the American Institute of Graphic Arts (AIGA), (...)

    2. What can best practices do for us? - Scholarly Communications @ Duke

      https://blogs.library.duke.edu/scholcomm/2008/07/11/best-practices/

      Pingback: Copyright Issues and Legislation | Search Engine Marketing : Darin Carter Comments are closed.

    3. Finding Market Research

      https://sites.fuqua.duke.edu/fordlibrary/2017/12/01/finding-market-research/

      Journal Best Bets Book Review: The Richest Man Who Ever Lived » Finding Market Research If you look for market research via a search (...)

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    1. Wayne P. Ellis Collection of Kodakiana, 1886-1989 and undated

      https://archives.lib.duke.edu/catalog/elliswayne

      The Wayne P. Ellis Collection of Kodakiana spans the dates 1886 to 1989, and was created by Mr. Ellis over the period of nearly four decades. (...)

    2. Outdoor Advertising Association of America (OAAA) Archives, 1885-2019 and undated

      https://archives.lib.duke.edu/catalog/oaaaarchives

      The Outdoor Advertising Association of America (OAAA) Archives document the operations and activities of the OAAA, the primary professional (...)

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    1. Outdoor Advertising Association of America Archives, 1885-2001 and undated.

      https://find.library.duke.edu/catalog/DUKE003492866

      Archival and manuscript material

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