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ArticlesSee all articles results »
From journals and magazines
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New approaches to psychographic consumer segmentation
http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV3NT8IwFH8BSYwXvxNRJDt48TC3dVs_EoJBAjFLIEo0yGlpu01MFFDw4H9vu60YLpy8rmvS9b297_d-AFcM8QSHwrNTHvp2wLLAFl7i2Vz4EgdJgF2SNyfTaIIeR7TfrcDQ9MLoskojE3NBncyljpE7CFPmUcpwcLv4tDVqlM6uGggNXkIr6AxNyGgVakokM8Xxtbve8GG0zivorjiTV1Cqf524dKnTiwbatVYKUS251N9UVJtyOlc-_QP4McfOK69visqTIgaxUZJtZjv-3xcewn5psVqdgsWOoJLOjmHXFMyfQEvJScuMJk-X1mputabtorsrH4f9JlvOtG3JstnTWqavH2XH0-wUnvu9p-69XWIy2FLpu5WdJYlUJkRGMPEzhqRyuNTJfBwIGhKeZkiQzMUMM2W5h4nPPSpcqUzQIENZSpD0z8ByPS6RkFzxBA-Iz7ngBCuZy4RASDBWB8fcfCzLSeUaMOM9zj0Wl8aKVrHrxZpWsaZVHa7XOxbFlI4t7zbM9cfl_7qM_-7-fPvyBewh7XHrIAxqwM7q6zu9LIAkmlAl40kTap2XKBo3S9ZTTwdo8At2o-ZJ
European Journal Of Marketing, Volume ahead-of-print, Issue ahead-of-print, pp. 305 - 326
Journal Article : Full Text Online
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One model, one construct, different psychographic measures: A comparison of three (...)
http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1LbxMxELZCe4ALooBEoFQ-QJFoDWuvs16jqlUUGhCoikDJgdPK3vUqkdIWsQUJDvzM_h7Gj31EKVURl1XsOF7F_mzPeGa-QeiZZKpIBpoSowYx4bLkRNOCEqXjPOEFTyLhgpPTD1_Yp8_peNTrXdaxMM6X2ernVVgqV0Q52HhV69_4s84wdbQIhnV7vxTRt7OPxxnovtPdHzCznTJMer0Cd5_H4__FC9QBYmz87T9gpukUKuAzIAeegB143gg9E5A9XZIcOwXnZ86l3VPN2oo6q8pFCOJyrNeLfO_UXzhWPtw976Y4tAmBjNmrABKe5tYa_J1n6KI6Jb6butgVmAPLobNxzEOOE6s4BJKi5jJ79O37L3KyWDrDP3Vb6WRpfU661xqsdZDr2tOuvLl0e3s88JnlXhlfBxo-kYlc2dh9IHMAMO_s0txnfQkHPvcpGtfPEhHYCIR9GQNNmYJuRtuDs3FnDK2ztba30CazItgG2hyOTyaz5iqASkcQ2_yVYG-3VGBrnaxKTK0aVHsesiAMTe-hu0GLwUMPnC3UM2f30e13JvCfP0C_AUDYAWgfA3xwA5993IAHH8wPV_Bz8Hp-iGsMvcFD3CIIn5fYIQh7BNnyNQh6iGbj4-noPQmpPkgeJ_KCwEaSpLKMTMJKyUUZpYYWkhsp01IoCXJwQUGyLgpGeZ6KHPQSmRQwVExrbqltHyEcUZUznStoqriIldJKJDCGUmvGtJR9FNXjmOWBAN_mYVlmNHDerw19H71sfvLVs79c13i7npwsLOUqY6mIhbOd99ELO2HtV3_t6PGNWz5Bd9q1s402YCLNU5_WZCdA7g8SZLlJ
Tourism And Hospitality Research, Volume 23, Issue 4, pp. 471 - 493
Journal Article : Full Text Online
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Psychographic segmentation of multichannel customers: investigating the influence of (...)
http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1LS8NAEF6KB_HiG6wv9uA1tnk0yWopaLWIN18HT2F3s2kjNS194I_xzzqzj5aCoNBjlsyS7E5mvizffEPIBQt4HreE7yneCr2IFZEn_Nz3uAhlHOVR3Ex0cXL6-B48Pae9bo10XS0M0ipt7DcxXUdrO9Kwq9kYl2XjpYnCLixlyIKENImaoIAm0LN7d7eLaIwZVuvtxczDuy2bx3C8PiawNshaRmXQINJq4dj76LcUZTSkdNrp7ZDKPbDmXF8azok5fVghYztVxzXfbZdsW4BKb8x9e6Smqn2y6fjxB-S7PeiYqKm1rkvZbgw6dKr6n7aKqaKjgmqeIhYVV2pI5RwQJp6PX9FyKetR9SmATxixXVLQrFyUh1HXuQXiGIU5F3MNRhDaKK9yOv0qZ5oJSp3WwCF5692_dh882-HBkyELZ57IlWBRXMQql4BrBMAHHhSpFIWvChjARo2-L_NCtIooCVq5QPgIf2gA_GLFmuERoU2fy0BIDh7GoyTkXPAkhgjOhAgCwVidJG43M2l1z7H9xjBzBLePbOkHGfpBZvygTvyF5dhof_zD5to5TLay1xmkqD-tj9eyPiFbeGXIxKdkYzaZqzPT5OJcfxQ__xodJA
Journal Of Retailing And Consumer Services, Volume 79, p. 103806
Journal Article : Full Text Online
Books & MediaSee all books & media results »
Books, music, movies and more
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Psychographic profile of Simplicity Fashion Magazine readership - a research proposal
https://find.library.duke.edu/catalog/DUKE99119375366108501
Book : View Online
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The psychographic profile of Simplicity Fashion Magazine readership - a research proposal : (...)
https://find.library.duke.edu/catalog/DUKE99119769207808501
Book : View Online
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Public opinion polling in mid-century British literature : the psychographic turn
https://find.library.duke.edu/catalog/DUKE99119431071008501
Book : View Online
Our WebsiteSee all website results »
Guides, policies, news more
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https://library.fuqua.duke.edu/docs/SimmonsLOCAL-Info-022018.pdf
https://library.fuqua.duke.edu/docs/SimmonsLOCAL-Info-022018.pdf
Purchasing info on 8,000+ brands and 600+ attitudinal, psychographic, and segmentation measures to drive targeting and campaign ROI.
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Simmons Local Consumer Insights - Ford Library
https://library.fuqua.duke.edu/databases/simmons-local.htm
It provides purchasing info on 8,000+ brands and 600+ attitudinal, psychographic, and segmentation measures. Data coverage: 2013-2019.
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https://library.fuqua.duke.edu/docs/SimmonsLOCAL-Methodology.pdf
https://library.fuqua.duke.edu/docs/SimmonsLOCAL-Methodology.pdf
Simmons empowers leading brands, agencies and media companies to engage effectively with their consumers using rich demographic, (...)
Collection GuidesSee all collection guides results »
Detailed inventories of archival collections
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"How to Spot and Use a Psychographic." Delivered to the American Marketing (...)
https://archives.lib.duke.edu/catalog/silkleonard_aspace_ref1696_7he
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[Psychographics: see Advertising--Psychographics; Psychology]
https://archives.lib.duke.edu/catalog/batesworldwide_aspace_ref6731_o1e
In: Bates Worldwide, Inc. records, 1934-2005 and undated » Vertical Files Series, 1934-2001, bulk 1986-1998 -
Psychographics, 1995
https://archives.lib.duke.edu/catalog/warwickbakeroneill_aspace_ref589_3ns
In: Warwick Baker O'Neill records, 1931-2001 and undated » Account Files, 1973-2001 and undated » Heineken Group » General Files
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