Search Results

    ArticlesSee all articles results »

    From journals and magazines

    1. Social media marketing strategy: definition, conceptualization, taxonomy, (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1Lb9QwELYKSIgLb4mFUnzgcWDNxuvESVApWlWNSg-sgCLEyXLsSVsJsiu8K8G_x2MnXcJLHLj4kMwqsWbszHi_7xtCHuZZXmre5KwURcJSU9as4FKzGjJTN5lJywD5_1AcfZy-eVtU-1vksOfCBLQ77o1hl9bLpZvYhZnMfCIhSx9ryeTV8bx6-UP3jPULxD-rJeDZsrtALnEsMZDKN682DEkRhaSSgLVMREefiSQ6n5TnDMuo0MGQicEn6ueN-pd_TMOHqLpG3PkUEIX9LKJQ4nnEAJ7d6zz-j9leJ1e7vJXOYqDdIFvQ3iSXe9j8LbKOPF-6e7oXyCi7k9M9-rmnVONlF3Vwv-Gd59RCc9YGuNiYmkidRHpnJIWO6Up_DWyLMfUr4cx2V3VraRRBoX4bbK2-Td5XB8f7h6xr6cCMFHzFirqQQpYApTQNAE_Bx4kVwpjE8sSKrPYJTwLCci5NKTOfbAqwHDIhrdW2EXcI5Y0FDj6xSFPti0ujc9C5rxvzoobclDAivHefMp3QOfbb-KQ2Es3ocuWfpILLlRiRp-e_WUaZj79aP0Knqa5PqB8cnqS4E712Tm28NyIPgh3qbLQI5IkGA4snnUWz8O9odEeKWLSAulwDy8cDy5OoSv47w-0-VlW3Hzk1TXOsFH01PyLjPn43t_881bv_ONV75MoU0T7hcGqbXFx9WcP92GBjxy_F2XwnLEg_vnt9gOP86Dvi30A1

      by Leonidou, Leonidas C.; Larimo, Jorma and Li, Fangfang

      Journal Of The Academy Of Marketing Science, Volume 49, Issue 1, pp. 51 - 70

      Journal Article : Full Text Online

      View Article PDF

    2. Employee Sensitivity to the Risk of Whistleblowing via Social Media: The Role of Social (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwlV1bS8MwFD54AfHFyxSczpEH3zS6dFnTyBjI2BBRcXMiPpU0TdlwbOKmY0_-dZM2cZuo4EtfmoQ013N6vvN9AEeswrggCcO8HJQwlTzCAfEFjlRFRklFUp5C_h-Dqyev1Q6adZsUNnJodxeSTE_quWQ3fbtjAynQVi2hWDvqqxUTGNKr-P62MTt_Fxm9qU2V-bmNxetoZmPOh0U9e9s0NyH86qeBWp9mUJPsp8MCBtuROf73k7Zgwxqi6CJbOduwpAY5WHM4-JyRc7bQjxwsX4tJDtbvnOzBdAc-nFQwujcQ-EyDAo2HSBuUqN0bPaNhgh4Nm3FfRf3hRHcLvfcEytKBUbVbMyEiUT3r1s5Rx9QZ9pWp860AsvS5U1MSiUGMMibjXXhoNjr1S2zFHLDULuQYC4-nxoo-mL1SxBOSSMqEiAkXMo6lVCVRJoJrhzX2faVoECsa-zTwpVFD10bpHiCSxIoobVJQKrRbKQVTgmmPkQWRYpKrPBA3maG0FOdGaaMfzsiZzYiHesTDdMTDUh6Ov-q8ZAQff5YuuDUS2s0-Cg0DEClT3_fycOImevb699b2_1f8ANY9k3yRZkIWYGX8-qYOMxGLIiyzTks_WzesmG6HTweuAFc

      by Xiao, Fangjun and Wong-On-Wing, Bernard

      Journal Of Business Ethics, Volume 181, Issue 2, pp. 519 - 542

      Journal Article : Full Text Online

      View Article PDF

    3. Social media engagement strategy: Investigation of marketing and R&D interfaces (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3dS8MwEA_DB_HFb3B-kQfxrVvTJk07xkA3h_jmUMSn0qSJm7huzA3Zf28uaacDwYe9tbkctLlwuQu_-x1CV5zxJCOae0kY-x6VifBiEmWeUEwKzSRNLOT_JX54DR4Hcb9bQ92qFgZglaXvdz7deutypFmuZnM6GkGNr0mYGXCahRDHAO22iSZgZ_d7tz_eOPQdEzNJPJi9hvEyae8Ybo6BCJXwhoV5kb9PKEchZU-d_h4qqu-1kOuGg5y4y4c1LHZF6rjhr-2j3TI-xTdu3gGqqeIQbVfw-CP05ep5cXvYsUUn7eawg1XxVmJoYPzTEd4uQdTCv4g8JgWeaDyu6qxxVuR4cN3DQFkx04ANM49GXiyg3MLWT5oB21pkeYye-3dP3XuvbN7gyZDyuUlJIyqEyAPJpB_pLJChoEGQGR9CIx1yTUgY64BIRVgeC8bzREaUCRGZhMdEaeEJwkTniigTQlCamTRSZlxl3GSIPBaKy0TVUVRZKpUlpTl01vhIK-zae7oycQomBoFZ3DryV4pTx-rxv0qr2grpmhVTc_b8p3y6ifIZ2jFvjoSXnKOt-WyhLlzviku7178BkUwKcA

      by Parida, Vinit; Chirumalla, Koteshwar and Oghazi, Pejvak

      Industrial Marketing Management, Volume 74, pp. 138 - 149

      Journal Article : Full Text Online

      View Article PDF

    See all 434,029 Articles results

    Back to results navigation

    Books & MediaSee all books & media results »

    Books, music, movies and more

    1. Brand media strategy : integrated communications planning in the digital era

      https://find.library.duke.edu/catalog/DUKE004677846

      Antony Young.

      Book

      Check Holdings for this item's availability Perkins & Bostock Library, Ford Library

      cover thumbnail

    2. Social media strategy : marketing, advertising, and public relations in the consumer revolution

      https://find.library.duke.edu/catalog/DUKE99119561882808501

      Keith A. Quesenberry.

      Book

      Check Holdings for this item's availability Ford Library, HF5415.1265 .Q46 2025 

    3. Psychology in media strategy; proceedings of a symposium sponsored by the Media Research (...)

      https://find.library.duke.edu/catalog/DUKE000048848

      with contributions by Raymond A. Bauer [and others]

      Book

      This item is currently Available Perkins & Bostock Library, Rubenstein Library

    See all 10,345 Books & Media results

    Back to results navigation

    Our WebsiteSee all website results »

    Guides, policies, news more

    1. Media, Entertainment, and Sports Business Books

      https://sites.fuqua.duke.edu/fordlibrary/2008/02/28/media-entertainment-and-sports-business-books/

      Media, Entertainment, and Sports Business Books Ford Library « New Business E-Book Collection New Database: Global Financial Data (...)

    2. Consumer Data - Strategy 835 - LibGuides at Duke University

      https://guides.library.duke.edu/c.php?g=398050&p=2706293

      Consumer Data - Strategy 835 - LibGuides at Duke University Skip to Main Content Home LibGuides Strategy 835 Consumer (...)

    3. Industry Resources - Strategy 835 - LibGuides at Duke University

      https://guides.library.duke.edu/c.php?g=398050&p=2706292

      Industry Resources - Strategy 835 - LibGuides at Duke University Skip to Main Content Home LibGuides Strategy 835 Industry (...)

    See all 203 website results

    Back to results navigation

    Manuscript Collections

    Find books, manuscripts, and archive materials from Rubenstein Library

    Collection GuidesSee all collection guides results »

    Detailed inventories of archival collections

    1. Media strategy, 1993

      https://archives.lib.duke.edu/catalog/jwtlondonaccountfiles_aspace_65e57878a95e83a7e3f10ebd78fce3c3

      In: J. Walter Thompson Company. London Office. Account files, 1900-2002 » Unilever, 1900-2002 » Pears, 1975-1996

    2. Media strategy, 1985

      https://archives.lib.duke.edu/catalog/jwtlondonaccountfiles_aspace_f80b02449a193a54265829bc9bf91f68

      In: J. Walter Thompson Company. London Office. Account files, 1900-2002 » Nestlé-Rowntree, 1958-1997 » Polo, 1973-1997

    3. Media strategy, 1990

      https://archives.lib.duke.edu/catalog/jwtlondonaccountfiles_aspace_227f33f5b708a994caf6b53459ac9148

      In: J. Walter Thompson Company. London Office. Account files, 1900-2002 » Kraft Foods, 1968-1997 » General Files, 1972-1995

    See results from 53 Collection Guides

    Back to results navigation

    Archival MaterialsSee all archival materials results »

    Manuscripts and archival materials

    1. Legitimizing policy shifts : leadership television strategies in the cases of American (...)

      https://find.library.duke.edu/catalog/DUKE006034714

      by Laura Roselle Helvey.

      Archival and manuscript material

      Check Holdings for this item's availability Library Service Center, P96.W35 .H458 1993 

    2. Campagne pour les cigares de la Havane : manuscript

      https://find.library.duke.edu/catalog/DUKE011144916

      étudiée par Publicis.

      Archival and manuscript material, Book

      Check Holdings for this item's availability Rubenstein Library, Library Service Center Box 1

    3. Strategic brand management

      https://find.library.duke.edu/catalog/UNCb9530859

      Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan.

      Archival and manuscript material

      This item is currently Available Triangle Research Libraries, HD69.B7 E447 2018 

      cover thumbnail

    See all 10 Archival Materials results

    Back to results navigation

    Some materials and descriptions may include offensive content. More info

    More Search Options

    Need help? Ask a Librarian!