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1. Practice Prize Paper-Applying a Dynamic Model of Consumer Choice to Guide Brand Development at (...)

   http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwjV3LTgIxFG3UROPGdyI-SBdGVwWmM9BpQkgQQWWFRmJcTdppJxBRyDDEx8qP8Av9EnvpiKAxuJlVO5nc3vSeds65B6Ejt-RIESlBqCM18cy5hwimKJHCTHAdyUIOQuFbv3lHr679Ru37vuPHH3wD5_MP98MQyOqFnCk9oNRzS4yOj-XtyZbL6Nh6zqQrJSDWTLsz_p4-U32WbW_S4VRBaaxbkd_YdQzY1DnLJrH3CjM066l-jXO_egOtpfgSV21CbKIF_biFVr7o7dvouZXKonAr7r6apxjoGH-8vQMcBckTFvjMutRj8Enr4X6Ea6lOE9c6fZia9PH5qKs0PjWVTuEp4hEWCS53Kk2dGNQZ42o3fhIvw3K-U9lB7Ub9pnZBUvcFEjqUcqIkFUUF8CQymDakBYOtWIFLRxhUoJWMoA1QyeeSyqIbFT0deh6AJd8NDWosaHcXYcYixkOTC5y5nvKUoNwpRoJ73GwtUpUyiHwtRxCmPcnBGqMXwNnExDGAOAYQxwDimEEnk_ED243jz5HH6erOGbj371fuo1V7oQxc3QO0lMQjfWg9JLJo8bJezY6T8hPZG90C

   by Roberts, Ken; Simpson, Alan; Danaher, Peter J. and Roberts, John H.

   Marketing Science (Providence, R.I.), Volume 30, Issue 4, pp. 586 - 594

   Journal Article : Full Text Online

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2. Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways

   http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwhV1Lb9QwELYoB8SF8lTTlsoHHqd0N44Tx1JVKWy7QC8FBEKcgl_prlo2aJMV6r9nJnZWRAJx8cUTy9J4xjPON_MR8iLNE61qq2KWaBdzyHtiJSyLtYIP0kQLI7FQ-Gtx8Y19_FTMZwFE0wZYZY8L7P_iQ4Ckb9wEwuQELirwtDtFkvm-9Ft3K1hPOwdHlcVYqBk6M0ImMPlx3RrEuU-P4dbCZpmYYy7brff1CMSxF2bhapnvkg_Dpnpc9bHHlfgXhhHgeujc-N_9PyQPQphJS38uHpE7bvWY3BtQ7k_Id4w-scKJKnrmSekp0qLd0Kams1CWSWeLBvwI7Rr6drO0jr6Bi83SP3BGVHX0ZHF64TrYw5qWy_UvddueTBanT8mX-fnn2bs4kC3EjudZF2uR6WmtiszWJqllmkJqqFVWCJMi0tRIafXUKp4WzmgIWrhFKrF6agpuskTodI9QIWohDaheipRbbhWTSVYrySV4Em3ziOx5DVQ_fSuNKs8LLpEqKSIvUSdVoN6EocXHifZKbdq2KlmeMYn5YURe93Joft1aGRWqCJqVw0ZWI8lXI8kr38b7b4KHI0GwLzOaftYrdLvnQZsRORjOTRUMv60kOEWG_JIRodtZXBGxbCvXbEAkySFK5ZnY_9fKB-S-f7pGVPAhudutN-65Z6s4Ijvvy0scz0scL-dHvTn8BvjWBOg

   by Roberts, Ken; Simpson, Alan; Danaher, Peter J. and Roberts, John H.

   Marketing Science (Providence, R.I.), Volume 30, Issue 4, pp. 586 - 594

   Journal Article : Full Text Online

   View Article PDF

3. 'Brannock v Jetstar Airways P/L' [2010] QCA 218

   http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV3db9MwELc6nnhBMJAYDJQHuj1YYUvsOIk0DXVpq61U-6ITQghFztcatLVTUlrKP8S_yV3iNGUMjWm8RImbXBPf-b58_pmQN0wYgUwiqZtGEOsc4h5d2pGpBxIeYEZghy4uFP7o9D6ZJ6dO12s0flZrYYpaZozPczVUbljlgOtVsb5xXu0w9S5VE-uYX9o22mfvOz7EvoONKXB26RqYXo3AjSbr3ldeoA0kBtff3kFmFkShAc5BcuAIsgPHf5KepmnvgRUbgbakU9qLJ-BEZrSVZjM5z-kxEO5j9UXT2sN57qbVpidei5pKyVWotnUeZY54QejQVxAVdRbyok6jf5CXwOihpEVyYNE6HlNvOE4Xzn-RkvEyOcPC_PpZUJsIKjqDz_mxnMzAjSV-S2YcHg2o1--0TjttqoOGjOLv9OhQOfVKgztct0UJ915pcGVHShVslPAnypob7Aag7WsGcFGWiCkMViQzStTadPIWAzzLdCxhm46D8LIrzMAtGva7B4vJKm6q4kz1ajUYA1N-yuAxeaQCDK1V8vQJacSjVbLSl7OnRGxWPNWm2s5wV7FVU2zd2Rruasdb_U3tMzL1iwYs1YClz8hZtzPw9nW1b4aeMZwwi4QIYy4cEYM2BpdMuiJACGi-DedBgvhGtgQNYnERyohb0nWSKJKSh4krg9Bkz4lm24nthjCKXZvxiEfSdA0rkS53wSgEkVgjPfxGX56n-dWkWByW-6Vy9qvO88fZuQ-W2YdAE_u1_uFar66Rg5LYlUzuT6u1ROtWKvEF3PgnDe8uNP76JqxoRoVelFWO8q9ykt_y3y_-Z8e-JA_rUbZOHkyyb_GrctuT14UM_wJS8stJ

   by Sarah Schwartz; Samantha Brown; Tim Stephens; Soo Choi and Emily Crawford

   Australian Year Book Of International Law, Volume 31, pp. 135 - 136

   Journal Article : Full Text Online

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