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    1. From direct marketing to interactive marketing: a retrospective review of the (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1baxNBFD7UBqQvrTdoagzz4IvCmp1bdlZKRUuDCaRoUEKelswlRLDdGKPQX9G_7JzZnVxE8uTb7s7sWZY5nMvMd74D8DJVwqdo1Cbcu7dEaJEnPohNE8VTS6WlXITy6LEaTNjnkepdHsB1rIVBWGW0icFQ29LgHnmH-VyNeWdL5bvFjwS7RuHpamyhMa1bK-AJjczVA2hQ7-lR47PxZL3nknIfzAT6PRaAdJSx-qATm-EMRv0hVpkxRC34bK2746r-qtfd2OzgiHoncBd_IaCw31QolGo_YgeeHXke_9_fPoLjOnol7yt1ewwH7vYJPIzg-adw31uWN6Ryk-R8fnETa6rPO_MLsirxGRJUhNKs347sjL8lU7J0q2UZqz9JVVdDyhnxYSqJX_e3ES9Ivt2iyP6WyOG2yGfwtXf15fJjUrd8SAzP6CqRuZaCGpvNpO1y09XKTKUTVGuTI2uVQG4c4RjX2uUcye5z5bgTPom0jgnFT4FYy7JMU-Nn5yKTRjM5U8qytOuzNUtpE9K4rIWpidCxH8f3IiREqSpQE_xVgZpQoCY04fX6lUXFArJv8qtaV_45d0fFmtCK61_UxuNnsVn8s_3Dz-HIS-IIiWO0BYer5S_3oupq0Q6a34bGh6vrT6M_zJEOoA

      by Kumar, Satish; Gaur, Vidhu; Pandey, Nitesh; Lim, Weng Marc and Rasul, Tareq

      Journal Of Research In Interactive Marketing, Volume 17, Issue 2, pp. 232 - 256

      Journal Article : Full Text Online

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    2. Artificial intelligence in interactive marketing: a conceptual framework and research agenda

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1JSyUxEC5cQLy4DsxzIwcvChmTTvolLaKo-FBBcR4ziKemO-nwBsbnLvjvTaUTN8SThz50J2kIVdSSfFUfwCrT0qdo3FLh3RuVtSyoD2IZ1YJZnlsuZCiPPtfHF9nvvu7tj8BpqoVBWGWyicFQ2yuDZ-QbyKrkY2Ef4O9c31BkjcLb1UShUUVqBbyhyQs9CuPce3rUeHV-8XLmwoQPZkL7vSwA6XiWxYtOJMM57h-dYHKNhOKUBVz0G1f1oV432uwsOqLeNDylLQQU9q8WhdKeR7yDZ6c-j9-32xmYitEr2W3VbRZGmuEcTCTw_DwYHGl7UpB_b5p9-heyNdjGT6Eq67Ehl6ncemtjsL1JKmLaAsoHv9QlxBiphpbEfkQD4k3f0FY_4G_v4M_-IY00DtQIxe-pqXklbV1XjXFNrhuhjHSiEs7JWnW9DfAZVWW404XJpc2LrrF14bh_fDDrtBI_gVibKVVzkytZSJWbOsud1jZjXZ-BWc47wJKoShObmyPHxv8yJDlMlyjdkvESpYsNUVkH1l-WXLedPb6avBbl_-ncd2rTgaUk0zIahLvyVaALXw8vwqT_EyKDqGBLMHZ_-9Ast0wVK0GbV2B87-D0rP8Mk5gA-w

      by Peltier, James W.; Schibrowsky, John A. and Dahl, Andrew J.

      Journal Of Research In Interactive Marketing, Volume 18, Issue 1, pp. 54 - 90

      Journal Article : Full Text Online

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    3. New frontiers and future directions in interactive marketing: Inaugural Editorial

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1LSyQxEC58gHhZXwuOL3LwoId28pxOi7isMoMKig6K66lJOhkV3NFddWH_val0xxfiyXOnG5qvqKokX30fwCrVMmzRmMtEKG-ZtLLIQhNLMy2oY8oxIeN49Lk-uOAnfd3bHYGjNAuDtMqUE2OidrcVnpG3OaqQFLkQ4sfdnwxdo_B2NVlomMZaAW9oVKFHYZyFSo8Rn59fPJ-5UBGamSi_xyORjnGebi6pbh_09w-RXcSRtcDRvfhVpXo3rtukbNHUod4U_E9_EEnYGzUJpT6OeMPOTjKPX_ez0_CtaV7JzzraZmDED2dhInHn5-BXSJlkgJIIaLBNzNCRWrOE1JUTQ5xcD8nW1TbKVMQBrX-e_E6T11vtq-1Nsj80j5eoBkK67ho1TMzNdzjrdU9397LGuiGrhBIPmfShlSgkt1w4VRUd7Y2y2jMrKA3xYCyXJvfcGkZtITXVtiM8tV4MpFbaSDEPxDme55ZVKpeFzFVluRpo7TjthF2XY6wF7YRPWTWC5uircVPGjQ3VJSJaUlEiomVAtAXrz2_c1WIen6xdayD_cOnrQGnBUkKxbDLAffkC4cLnjxdhMn4IFWGLJRh7-Pvol2tripUYviswvtM9Ou4_ASem-uQ

      by Wang, Cheng Lu

      Journal Of Research In Interactive Marketing, Volume 15, Issue 1, pp. 1 - 9

      Journal Article : Full Text Online

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    1. Interactive marketing

      https://find.library.duke.edu/catalog/DUKE99119538111808501

      Journal, Magazine, or Periodical : View Online

    2. Interactive marketing

      https://find.library.duke.edu/catalog/DUKE99119539849308501

      Journal, Magazine, or Periodical : View Online

    3. Interactive marketing

      https://find.library.duke.edu/catalog/DUKE99119541357108501

      Journal, Magazine, or Periodical : View Online

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    1. Visualizing North Carolina in the Global Economy: Interactive Value Chains and Maps - Duke Learning

      https://learninginnovation.duke.edu/blog/2007/05/visualizing-value-chains/

      Visualizing North Carolina in the Global Economy: Interactive Value Chains and Maps - Duke Learning Innovation & Lifetime (...)

    2. Getting Started - Women as Marketing Moving Targets - LibGuides at Duke University

      https://guides.library.duke.edu/moving_targets

      Getting Started - Women as Marketing Moving Targets - LibGuides at Duke University Skip to Main Content Home LibGuides Women as (...)

    3. Class Introduction - HISTORY 284S: Book Publishing & Marketing: A Case Study of the Romance Fiction

      https://guides.library.duke.edu/book-publishing-marketing

      Our class sessions are interactive, hands-on opportunities to look at lots of materials, so take advantage of this time.

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    1. Tempo California interactive marketing proposal, 1983

      https://archives.lib.duke.edu/catalog/jwtmanningburt_aspace_05f7dc6d2ac3a00f5978fca4cf18d52e

      In: J. Walter Thompson Company. Burt Manning papers, 1930-1999 » Accounts and New Business Files (2023 Addition), 1970-1999 » Ford, 1970-1990

    2. Harris Interactive press releases and media alerts on gay, lesbian, bisexual, and transgender (...)

      https://archives.lib.duke.edu/catalog/harrisinteractive

      Harris Interactive is a global marketing research firm. Collection comprises 22 multi-page press releases and media alerts containing the (...)

    3. Interactive Market Systems (IMS)--Information packet, 1992

      https://archives.lib.duke.edu/catalog/oaaaarchives_aspace_12dbcdb1ec08267c2fdbda991b2d926d

      In: Outdoor Advertising Association of America (OAAA) Archives, 1885-2019 and undated » 2018 Addition, 1901-2017, undated » Print and Published Materials--General, 1901-2017, undated

    See results from 26 Collection Guides

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    1. Harris Interactive press releases and media alerts on gay, lesbian, bisexual, and transgender (...)

      https://find.library.duke.edu/catalog/DUKE004209351

      Archival and manuscript material

      This item is currently Available Rubenstein Library, Sec. A Box 60 Fully Processed: Folder 1, c.1

    2. The effects of sunk costs on market structure, specialization and welfare.

      https://find.library.duke.edu/catalog/DUKE004287413

      Archival and manuscript material

      Check Holdings for this item's availability Library Service Center, University Archives

    3. Alliance for Audited Media microfilmed reports, 1914-1999 and undated.

      https://find.library.duke.edu/catalog/DUKE009679001

      Archival and manuscript material

      This item is currently Available Rubenstein Library

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