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    1. The IKEA effect: When labor leads to love

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwjV1LbxMxEB7RCqFeKBRQU6AyEje01F7buw6qKlVRIwgHCgKhnix716s2ipKITQ_994xfITlQuI8fuzP2fGN_ngF4S1vGmkrYohFtXQhlVGFdawvVuaE1NWcd9a-Rf6rJVfn1mxqPEommT7TKwAsMt_gIkOzMnZQV2hVT9Q7sKCZjXvqNlOChIpqvV1vUgqr0MiaSuKbNsv-TpzOdnWTv89CHnDf9lhuKpMQtuLkJWoPXGe_DZZ5voFy_j5STePiwxcXOSR3_-WlP4HFCoOQ8msxTeODmB_AoE-APYG-9J949A4pmRE6vzz59vjg_Pbk-I5H_8YHgJj4nwYLIDM2kJ6sF8XTQ5_BjfPF99LFIRRaKRpaCYyDaiZI2bWWkaM2wU7IcOtpZwRHY8BbxkME1b0rZtbyzKG0lRcdqO2FaZozlh0CoU8pYRCqoa2EQ86ihrZzByLI0lWzUAFj-67pJqcd9BYyZzhyzqfaa0l5T2pfFpOUA3q3bLGPijXulD6My17I14h6M_Wo2AJnVqxOqiGhBo9O4t8sXQVvrHrOqBvAmG4fGtegvWMzcLW57zTiTSlW8xsY0WM1_TF1PRpdXQvKjv433EvZQPHGEX8Hu6tetex1rVxxjQPBldBwWxG-HUQKS

      by Norton, Michael I.; Mochon, Daniel and Ariely, Dan

      Journal Of Consumer Psychology, Volume 22, Issue 3, pp. 453 - 460

      Journal Article : Full Text Online

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    2. Product development the IKEA way – The role of target costing as a framing device to (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3LbtQwFLUqFogNlIfE0FJ5UTZIYfyK46Cq0jDtiMcGUAGxsmzHaYKYTDWZEWLHljV_yJdwHSdTjQR0USkbJ9eJY9_ch3N8jNAhKSh1UtjEiSJLhDIqsb6wiSp9bk3GaUnCauRP6vVn9u69mk130HRYCxNglb3tjza9s9b9mXHfm-OLug5rfCFhTsHAimBzVWD8hGgiaPbs5MWlNeYkMjHTPAnSWxgvSHvnYeY4EKEy0XGeUvZPD7WhEmW9-5ndQc3Q8A57_SxiT-IsxBYoe2B3vOY77qLbfaCKJ1HuLtrxzT10c8DJ30c_30auWFxcwo4wRJP4qDp-9eZ0cjSujvE38x3__vELgzLigGPEixJH7Dl2izYgrrFpscHl0sxDAe4FhguvFnC5Kevz9dJj0xRQmkMGD_fofza0uG5wExHs7QP0YXZ6Nn2Z9Ps6JC7lcpVQwQwXmfN55pjgUkAQ6dNCEEGFc94Q5ogyBbcsA7dgjSosKzsaRV54wix_iDDxShkLwRGolzAQZqncSm8gmWVGpk6NkBwGUbue7TxsuvFVD7C2L3oz-jqMviZwUDZCZFPxIhJ-XF3l-aAlemtcNbilqysfRr3aPC0Qfp_UHyd6sTzXVaUhIOd8hJ78T2y9BjFGZT5CT_8iV1Wtbj1kezKX0Iuyo-FJ5aPrNHwP3QqlCP7cRzdWy7V_HLfUOIDcRJ0ddB_iHwzxP5I

      by Strömsten, Torkel and Baraldi, Enrico

      Industrial Marketing Management, Volume 119, pp. 206 - 217

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    3. IKEA vs Trophy effect – an experimental comparison

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV3JTsMwEB2VVkJc2CXKUvnAAQ6miRMcR6CiUrViUcsiEIJLZDuxOFFoCxI3_oE_5EuwE5tShDiRQyIludhvbM_Yb-YBbHqp70saCizDNMIh4wyLLBWYqSwWPAp85Zls5Bt2cksuLlmnVYKey4UxtEo3J-YTddqXZo-8Tpip_G7qsR88PmGjGmVOV52EBrfSCuaEZjdmU1AxlctJGSrN3vHZ3ThTMs51y7RdUzO0fHdw6bH6SatreADEcBa0VfsTC9WPbF07Ywd2GerMwatrQM7B3ik4KMVuxAQ521V5_L-2zsOs9V1RszC2BShlD4sw7ajzS7C3f984Pm039-v3DfQyRFeDvgYRFZQR9PH2jvgD-i4pgOSXCuIyXHfaV60jbMUZsNQx2ghTpqiQEUkDEigVBZx7sUqVzJSOeUPChY77TK0vGgmuL0bTSGmz0P4AkTzOaLACyMsY40J7ONpGQq59JRYLmnEdkRJOdyWrwraDIHksim8kedDisUTDlXhxYuBKDFxV2LIY_fbrBLJVWHfdntgRO0zGfb769-c1mDGS8znpMVyH8mjwnG0UUhI1mIpubmvW6PTzsN07v9Rvu6Sb388-AU_j5jo

      by Bühren, Christoph and Pleßner, Marco

      The Journal Of Consumer Marketing, Volume 40, Issue 4, pp. 493 - 505

      Journal Article : Full Text Online

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    1. Inside Ikea. Episode 1, Welcome to Ikea

      https://find.library.duke.edu/catalog/DUKE011243749

      producer director, Lottie Gammon ; series producer, Tom Swingler ; series director, Rob Farquhar ; a BBC Open University Partnership ; Raw for BBC, the Open University.

      Video : View Online

    2. Inside Ikea. Episode 3, Ikea : the Indian expansion

      https://find.library.duke.edu/catalog/DUKE011243751

      producer director, Lottie Gammon ; series producer, Tom Swingler ; series director, Rob Farquhar ; a BBC Open University Partnership ; Raw for BBC, the Open University.

      Video : View Online

    3. Inside Ikea. Episode 2, Building products and stores

      https://find.library.duke.edu/catalog/DUKE011243750

      producer director, Lottie Gammon ; series producer, Tom Swingler ; series director, Rob Farquhar ; a BBC Open University Partnership ; Raw for BBC, the Open University.

      Video : View Online

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    1. Book Review: The Upside of Irrationality

      https://sites.fuqua.duke.edu/fordlibrary/2010/07/13/book-review-the-upside-of-irrationality/

      He discusses biases, such as the IKEA effect — why we overvalue what we make by hand – and the Not-Invented-Here bias – why we (...)

    2. Book Review: The Future – Six Drivers of Global Change

      https://sites.fuqua.duke.edu/fordlibrary/2013/02/25/book-review-the-future-six-drivers-of-global-change/

      However, markets allow competition in the private sector driven by consumers that result in lower prices and more sustainable and higher quality (...)

    3. 2010 July

      https://sites.fuqua.duke.edu/fordlibrary/2010/07/

      He discusses biases, such as the IKEA effect — why we overvalue what we make by hand – and the Not-Invented-Here bias – why we (...)

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    1. An analysis of Ikea's recycling program as a business value adding strategy

      https://find.library.duke.edu/catalog/DUKE007791294

      by Jolene Tam.

      Archival and manuscript material, Book

      Check Holdings for this item's availability University Archives, GE105 .D854 2006-TA 

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