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    1. Multinational Alcohol Market Development and Public Health: Diageo in India

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV3Nb9MwFLc2uCAhxJegMCYfuHBIkzhOHKNpUhdadROFLGTAuETxR9VKW5hg_P-8ZydVCxIHLr_EsR1Zz1_v2e-DkNc6yXOTLnF-RzrgGdeBlMIELJN5ajMujXFhr_OzS3Ze5bNij6SDLYxT2tdqPe6ursfdeuV0K2-udTjoiYXlosC7PPSatE_2QYAZRPT-6iCWqQ-TJ9FkeribBMkmDSdn5Ry1udJxgtsqRolhGTpUx-g_29vSX7zmnyqTW3vQ7CF50DOPdOIb-Yjs2e4xue9P3qg3KHpCKmdTOxzy0YmPgUsXzryZbikJ0bYzdKfyW3q0On63hiXm-1G4Oqbrjp52MICekovZtC7mQR85IdCc8dvAChsJpqSOFRMqUZy1S9WaTItoKWNgGVTCVZYZE5lWqkwZq7heSp4y2zIolDwnNM0hQxiTx1rBLE8ULEVS2jbWNgOpUY9IOFCs0b0_cQxrcdWAXIHkbpDcDZK78eQekTebGjfel8Y_yh4MndD0s-pnA8xWAiwjl8mIPPP9sfnR0JEjInZ6alMA_Wjv5sDwcv60--H04r9rviT3sOneRPGA3Ln98cu-8tElDmGIVp8R63PEL5eIXwVgXsSH5O6kLspPkDqZFpA6mX4oK3jOi9PZN_i6iCqHNSJ773Dh8KPD0qErI_AdJgJgXV78BnjC-f8

      by Esser, Marissa B. and Jernigan, David H.

      American Journal Of Public Health (1971), Volume 105, Issue 11, pp. 2220 - 2227

      Journal Article : Full Text Online

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    2. Diageo

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1LS8NAEB6qggjiG6xWKaLeYprXZgO1UqqxFaEo9eAp7Kutl6Y07f93NpvWBjx48JBcdhh2YR7fTr7MAFwLj1IZDLV_N4TlE19YURRKyyURDRTxIynzsdf05dN9e6dxpwLd5b8wOdtdx8Y8SrPpNLNlKuy2j7aImYr4dm_Qjx_Wpmcs7jX_OZkqXVvONmALEXqou-j3-vHq6uWF-UwxxyNUf08IiwBsOI95Kon3IVttQvOo7wyPxFQUSgTrZafG_9jvAewVyLPeNqZyCBU1OYLtJfH9GHab49bjF4aXtGmPWyfwET8NOl2rGJZgjRAB-BYCf4ZQKmANQRCSSZe7ijFBPYKPEhwzdURD3ZechxJBh6MCrghevphgQ8qldwr1gHKCq5I6gqNjexyjTxQp5giUdBxRhRt91KSYj4mvTFcQshFbZFnyc-Yq3OZyur_ERBNYhCmCJLjhTr8keFUWNJro8-uv2obpfMbEyPTjTidKt64qCdZKgugoYm357K96zmEHYVFgmGQ12JzPFurCDIu4zM3qG4Jp2K4

      Marketing Event, p. 7

      Journal Article : Full Text Online

    3. Joe Camel in a Bottle: Diageo, the Smirnoff Brand, and the Transformation of the Youth (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV1Lb9QwELZauCAhxEsQKJUPXJCa5uU8jKpKu2FXy4qFdJsCyyVKbEcbaTep-vj_zNjJqgWJAzl8SRxHeYwn801szxDyXgRJIsMa9dsVNouYsDmPpe1HPAlVxLiUOu11Ml_5Z8tkmu6RcJgLowfti6o5bjfb47ZZ67GVl1vhDOPEnGyRBoyD3Y6dfbIPDszgovddBx4PTZo8jlOmh75J8GxCZzTPZiZqZ4A9YpiAz_cx4BqmCr9rlv7imn8OmTQBpbQNmj4lT3rySEfmJp-RPdU-J4_NnzdqJhS9IJt5p2habtWGNi0t6bjDMMUf6cn69FMDX4_uxFmfHlEgfvR821y1XV3TMVgseUQBdHl-h812Le1qXbrCbHt0ZHLq0oWeLv2SXEwneTqz-5wKtgDidGOHcRUJV7KQ80pULoulV5ZcxrUC0x0CVwI6VsKifF67wE1UzaSsaq37FYg1eE1omFRRFUuZeKIC_Q8q-EhxrkpPqAj8SWERZ3iXhegjjWPCi00BHgcKokBBFCiIwgjCIh92Z1yaKBv_qHswiKfo9e0aIy-zGMhYxCxCd4dBU7D7o2xVd3tdcOAiDI22RV4ZYe6uNbQCi8T3xLyrgEG47x-BtqmDcfdt8c1_n_mWPIKn881vnQPy4ObqVr0zqSkOoX0vvyPmZ4g_Vog_Y8Ak9Q7Jw1GeZuewN56ksDeefM2WsJ6ln6e_oHThLjXmiP4XjQuN3zRmGnWdGLdBiwDz7OI3hqcNag

      by Mosher, James F.

      American Journal Of Public Health (1971), Volume 102, Issue 1, pp. 56 - 63

      Journal Article : Full Text Online

      View Article PDF

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    1. Diageo, PLC SWOT Analysis

      https://find.library.duke.edu/catalog/DUKE99119355265708501

      Journal, Magazine, or Periodical : View Online

    2. Diageo plc MarketLine Company Profile

      https://find.library.duke.edu/catalog/DUKE99119284284208501

      Journal, Magazine, or Periodical : View Online

    3. Diageo runs itself regardless of leadership : Sharma

      https://find.library.duke.edu/catalog/DUKE009499121

      produced by Bloomberg.

      Book, Video : View Online

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    1. Executive Papers - Ogilvy & Mather - LibGuides at Duke University

      https://guides.library.duke.edu/c.php?g=289816&p=1931387

      Other clients include Consolidated Cigar (El Producto and La Palina brands), Diageo (Gilbey's liquors), DuBonnet, IBM, Maidenform, (...)

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    1. Diageo--Smirnoff, 1960-2011

      https://archives.lib.duke.edu/catalog/jwtaccountfiles_aspace_8da798ac1a55f975faa0ed732fc5f492

      In: J. Walter Thompson Company. Account Files, 1885-2012 and undated, bulk 1920-2006 » 2022 Additions, 1920-2012, bulk 1960-2005

    2. Diageo

      https://archives.lib.duke.edu/catalog/jwtschweitzerpeter_aspace_ref93_i25

      In: J. Walter Thompson Company. Peter A. Schweitzer papers, 1916-2005 and undated » Account Files, 1977-2005 and undated » Additional Materials

    3. Diageo, 1998

      https://archives.lib.duke.edu/catalog/jwtlondonbakerdavid_aspace_e5d05082f758f83522179d3093545a3f

      In: J. Walter Thompson Company. London Office. David Baker papers, 1980-1998 and undated » Account Files, 1984-1998, undated

    See results from 7 Collection Guides

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    1. J. Walter Thompson Company. New York Office. Media Center audio-visual collection, 1953-2015 (...)

      https://find.library.duke.edu/catalog/DUKE003144958

      Archival and manuscript material

      Check Holdings for this item's availability Rubenstein Library

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