Search Results

ArticlesSee all articles results »

From journals and magazines

1. Should We Hire David Beckham to Endorse our Brand? Contextual Interference and Consumer (...)

   http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV1LT-MwELYQB8QFlodEeazmgBYuoXnaqUAgWrUgJEC8hOBi2YmjVqXtqmEl-CX7d3fGbrJwQ1yiRE4sJR6Pv3G--YaxXbTZLAxU4RUizbw4z7SnhcFDEauk8DOlfJucnF48hTe3aa8zxw6rXBinD1FvuNHMsP6aJrjSZfO_aOhIkZwntznUpNpE4Oi6U_9BIOzgJDhDj2MQWKkK-WGzfpKSizDqHJSITOmjvn2CmR_Bql1tesuOFWJLkhHV-sBRTdymwycOdiXm-M1X-sGWZngUTp0BrbA5M15lCxUdfpUt1h7yfY39vetTRWx4NHCOrhKO-seWEw9tkw37anTU7B_D6wS643wyLQ1g59DGxTA_AauC9UbJKmA3IWdphoCN1GbTQOGSaL_vgDjaPVbCYAwKOrg0aiqyt1dWXdOeJhALtpi8DCbr7KHXve-ce7PKDp6hH5dekkRaF6k2seBcRRpRSyrQLWeIBilQzrMMgQg6H-4rLnIRBLlqpRGCozwuChNEGwxykRLcS9C0MMqLBHaDUMNYkBorXzfYhhtc-dvpdkiRcFJL9OMG-2WHu25R0yER3EQiH6_OZPQcRAm_u5fPDbZd2YOcze1SBhFvYfie-LzB9u1w1v04DehQ4oW0AykvT2_tyebXb91ii6GtuUGc4G02_zr9Y3ZcrYqf1sbx2G0__AP6B_-Q

   by Kelting, Katie and Rice, Dan Hamilton

   Psychology & Marketing, Volume 30, Issue 7, pp. 602 - 613

   Journal Article : Full Text Online

   View Article PDF

2. Vend It Like Beckham: David Beckham's Effect on MLS Ticket Sales

   http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV3NT8IwFG9QLl78QBMVJT0YPU02urHOEIwQiBogCqjhtHRtJ0hAZNPof-9rt2m4ePLwmqyHfXSv7_36-l5_CJ2AzvKKxUIjdCk3bMEDI3AlNKHNnNDkjJm6OJnejir3fdpu5lA3q4VRaZWZTdSGWrxyFSMvV8AvwVKual0u3gxFGqU2VzMGDZYyK6gNGsejayhvgaNXCu8-jTLDDFM7KRp2HGqA13dWQGV-KReSJ0mQ2re0t9Bn9lY6sfo8SSxJQgwrGdfZ0Y3_9gHbaDPFo_gqUaAdlJPzAir8gkl8ijURerSLeo9yLvBNjDuTqcS1cb0h-XTMZrXyuH6hrnV-PE57zyLVj5PTkTHcqNsZ4OEEjEaMB-CVoj300G4Nm9dGSsdgPAMGjA2i6rO4p-KmthmKgHMiWZVUOa0IEig2PGGHNuAhQV0pPNANM_CUMwxdyxOBTfYRFi5VGM0BfYClGXEZCQAfSI0sbWYGB6iYDZ6fTqbI_xm5A9TQf8lfJCdx-C9ROJnH0PofPmEE5AtEM2sSNgGxQRYgFvV8y3P8cTw7_PMRRbShM0J0teERWo-X7_I4IYooaW0qoXyj1bvrfwPEqtyb

   by Lawson, Robert A; Sheehan, Kathleen and Stephenson, E. Frank

   International Journal Of Sport Finance, Volume 3, Issue 4, pp. 189 - 195

   Journal Article : Full Text Online

3. "Did you know that David Beckham speaks nine languages?": AI-supported production (...)

   http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3LSsNAFB1EN92IL_DNpbgdmmQmmVRKpVZLdafooqsyT1LENphE6If4v85MEimCKzfZTZjk3pn74JxzEbqyPiujkBtsWCoxVVJgwbR9GMpjE0jOA09OTh9n0dNzOhk3aMKigVW6GtrUQhH-rnaHm4uiRcT1bMQLHV_TVneRK_FsFHcMrp3ITZezLh3MphttlpBQP8_arcJuWcvj-etNv0RLa-0oH24me2i3yRNhVBt2H23p5QHq_FxX60P01b1bKFivKnB9MSgzXsIgG3qQOtxq-Zbx90EvG0KRa_5WwNJ-KLTtyeKmew2jB1xUuVc2V5DX0q_WTJDX5AGwuwO9zDxGAPI2a695m7AywCu1WOHPRVHZnTrMuw1gR-h1cv8ynuJmyAKWJGYlJjLWMjZRQBVLREBI31ClbBYTManjODEhT02iuRYJCyWnMhEiSVWfChoKEmhyjECx1GVesbWyLbgI40TYqK99vkh5IE5Qf_OPzkvfjDD15JA5CRuZ0tYac2eNeWON03-sPUMdNx3eQ8Kic7RdflT6op76cOnd5Btw3cGA

   by Derda, Izabela

   Creative Industries Journal, Volume ahead-of-print, Issue ahead-of-print, pp. 1 - 16

   Journal Article : Full Text Online

   View Article PDF

See all 2,502 Articles results

Back to results navigation