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    1. Corporate identity, corporate branding and corporate reputations

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1LS8NAEF7qA_EivsA3OagHNZjdtM0GiiJqEcWD0iKeSnaTRUFF-hD8I_5eZ_ZlrFUUL0m6SReSmWzmm5lvhpDNvFbPcUUMq0wlYTVlPMxUnIW5KMDeqHGWaRb_DT-_ZVfXvHlcqbw5LozOZUZ83rOvygiWA_JVMb_x1XWYOry3gXX0L0X0pH1x2gHs29p-AcmWfoPQ3Ru4vRU3_6svMAYag_zbP-iMnxQG4Bg0B7agO7D9lfa4AsfF7r1h8mpZSD8KGNvQYQwtzg13i-dBv-QDHOXyt-bvo6NbfwSgsKCyFvmg1ysefOrHBaxbT15rs7KfQid8OD-F5WdhGKZmeqy4tde6H42OYfCYlxZTQIq89GEG8BqPXvQNkQHmRzgEiBZgFTVZv58LbA99-Hw6ogZC2I1zeIoxMsHQhMKUUHbpo1PIrXTRKbwjGy3XHZWGp_hk70yik8MVONUWTGuWzFjoERwZac-RSvE0T6Yc82GBtBt3B17ugZN7Y__uYC-AU17KOBI4BQhg9_VsSQ8WSbt52jo-C23XjVDGUdQP41iwukxjXpVFyrBNPMtzIWiqlMzrlPNMsVSAVZcB-M5VQjMlEiEki1ieKSrjJRIwuH1Ba5ynQgL-B0xNEbgnScqoLJRYJpF7KB1pa9FjS5SHzreiWCY7_i_PphDLTxcvmSftL01YxKtYG2rlL_OskukPVV4j4_3uoFg3bUM2tEq8A83zgKg

      by Kleyn, Nicola and Abratt, Russell

      European Journal Of Marketing, Volume 46, Issue 7/8, pp. 1048 - 1063

      Journal Article : Full Text Online

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    2. Identity based views of the corporation

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV3NS8MwFH9MB-LFb3BORw-ehG5N2i4JjMkcGzKY6FDmTqNpE3YQN3WC_ve-tMlwHnby0kOa0ubl9X3kffwALrO4mRmJ6EdUMz8SlPuJDhM_kwrtjZjTJK_iH_PBhD6MeL9bgqGrhTFplU4m5oI6m6fmjLxBQxagaqLievHmG9AoE1x1CBqJRVYwAZpY8C0o4_sFMnz5pnd3P1qFFUxRnAsroOZv2jBnDoWDYziEGjLgwqBGriuqX3KaWuXT34cv99l55nW9yDwpziDWUrJdb8d_W-EB7FmD1esUHHYIJfV6BDsuX_4Y6q1Z21b7frcas7Zn9GLm5T1Ovbn20MD0UtsuGXngBJ76vcfurW9BGPyUcLZE_1JznYVERUGCG6fCEK-hbDIlhVaKSBFkxm5RCSOacNmkVIdUBTJiHOfG4Sl4FL1MSWLOhUzRHUQXixg_jjFBSaq0rEDgSD1NbWtyg5DxMs1dFIOT-Xd3KnC1emRR9OXYNLnqKD61v-jHdEXus413q7DrUkSIOIft5funuiiQI2qwxcaTGpQ7z4PBuGaZDUeHdPgDDQrcWg

      by Balmer, John M.T.

      European Journal Of Marketing, Volume 42, Issue 9/10, pp. 879 - 906

      Journal Article : Full Text Online

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    3. The corporate identity, total corporate communications, stakeholders’ attributed (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1baxQxFD60Logv3sG1dcmDDwodd5K5JVAqtewiC1u0KGufhkwmoaW6vezuQ9_8G4K_zl_iOZtk7Yr0ycfJJGFCvjn3C8DLtihboohJLlyV5ErIRLtMJ21jUd4opNDLLP6JHB2Lj0dyeLABhzEXhsIqI01cEur23JCNvM8VMpq0Qm749uIyoa5R5F2NLTR0aK1AHppCyU3o4AcoRHzn3eDww9HKr0BZcdGvgKx_5bhMZX8wGpPNThDZTnPqB3SDUf2VrRsodhbY0PABXMcDLGOw3_gYFG-NWAvOjlUe_99ZH8L9ILuyfQ-2R7Bhp4_hbgydfwI_EXNs92TPhOrIlp36NODr3f7J3g6bn6OkvzaBxpm5maMy22Eor55Z8oqhZPrr-w-m574rl21pbdgSFXy_qX92cTnT05aF2gOLqxmjUPzT6WLx7Sl8Hg4-HbxPQveHxGSymCdC6VxbrjWy0NykrtRlqhxPbVOa3HHVKmldlTlksG2Ta55XiCtjS9k0LuOoeD8DJlC9bXghpWoMXinqdpwUyKpSghvrmi704x3XJtREp9YcX-ulbpTKGlFRp1VNqKgJFV14vVpx4euB3DL3VYDNv6auga0L2xEJdSAis_oPDJ7f_noL7vmdyDK0DXfmVwv7wne36MFmNTnuQWf_y2g06YX_AUfHYvwbaeAYgg

      by Balmer, John M.T

      European Journal Of Marketing, Volume 51, Issue 9/10, pp. 1472 - 1502

      Journal Article : Full Text Online

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    1. Corporate Identity.

      https://find.library.duke.edu/catalog/DUKE99119438954208501

      Music recording : View Online

    2. Corporate Identity Handbuch

      https://find.library.duke.edu/catalog/DUKE002197328

      [Texte, Ben Bos ... et al.]

      Book

      Check Holdings for this item's availability Rubenstein Library, HD59.2 .C67 1990 c.1

    3. Chinese corporate identity

      https://find.library.duke.edu/catalog/DUKE003516003

      Peter J. Peverelli.

      Book

      Check Holdings for this item's availability Perkins & Bostock Library, HD2910 .P48 2006 

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    1. Front and Center - Winter 2014, Vol 20, No 2

      https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v20_n2.pdf

      Golden is best known for his design of the CBS “eye” logo, and created for CBS a corporate identity aesthetic that reinforced (...)

    2. Front and Center - Spring/Summer 1996, Vol 3, No 1

      https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v03_n1.pdf

      From Don and Dan Barron, executives of Art Direction Book Company, comes an almost com ­ plete unbound run of Art Direc­ tion: The Magazine of (...)

    3. Front and Center - Fall/Winter 1996, Vol 3, No 2

      https://library.duke.edu/sites/default/files/rubenstein/hartman/pdf/frontandcenter/fc_v03_n2.pdf

      Anderson's collection of corporate identity manuals from the late 1980s. The several hundred notebooks represent major (...)

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    1. James W. Anderson papers, 1959-1992.

      https://find.library.duke.edu/catalog/DUKE002982736

      Archival and manuscript material

      Check Holdings for this item's availability Rubenstein Library

    2. Wilfried Henkel papers, 1957-1987 (bulk 1975-1984)

      https://find.library.duke.edu/catalog/DUKE003133832

      Archival and manuscript material

      Check Holdings for this item's availability Rubenstein Library

    3. Ben Rosen papers, 1936-2006 and undated bulk 1945-1991.

      https://find.library.duke.edu/catalog/DUKE003833463

      Archival and manuscript material

      Check Holdings for this item's availability Rubenstein Library

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