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    1. Characterizing the Buyer Decision Process: the ZMOT model in Chile’s technology sector (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwY2BQMTQyMEk1TjbStQTWHqArzNKA5aBJkm5SYiowCQDr2xRD8LXXFl6RRoFBFm7OSFd9gdaEQY4HhgScfqqhZVJKYlpqijnoUAGjVItky1QTg7RE86TktJRkE_DWPWCvHKkzBUxJwH4XqGEMT2mgU-3MLaDzZeDRF2CryAR8tyCwirUENjFB1xsgHdoPrl3cBBn4oc1CBUeIc4QYmFLzRBj2O8NPU64C1jAKwLaagk2GnVMpsJms4AK9HEcButTfRj_DzgqsJMrXP0QBfMONQmaeAujs4tRHDTOLFUrgo-gKxeCxegUamy_K4OnmGuLsoQvycXwB5FyLeNBJ02ABYPjHQ8M_nlD4G0swKKRZAJNCarIZUGWySWKaaRKoBDU3MkqxSEsyMktOkWRwotwiKWoYIs3AZQSql8HDKDIMLCVFpamykHsg5MApCAAbedfK

      by José Urzúa Rivera; Manuel Escobar Farfán and Constanza Rojas Cuevas

      Ran, Volume 3, Issue 1, pp. 69 - 84

      Journal Article : Full Text Online

    2. The role of fashion retail buyers in China and the buyer decision-making (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1LT9tAEB7RcmgvfdBKBGi0h16K5BKvnd21hKhSSKCIuEBBiNPK-xKVIAmvQ_99Z-x1qlQVp169u5Kt-TTfrOfxAXxMeS_3meVJgexBEmYB_WBuElN5hADyrUtr2Wt1eMlPTtVodwnKtheGyipbn1g7aje19I98i9OoOLzsCPFldpuQahRlV1sJjSpKK1CGpl-oZ7CcItMT4uXF5TyrIDPVdA2LFNHBRcxykhLO4Wg8ptIi5EOVkMDZAk_91awbHTaPLDR6Db_a969LsD83JSjNz4iF2ux2yOP_-9Q38CqGrmzQYO0tLPnJCrxoO5vv34FHzDEqV2TTwAKpNE0n7K6uUWXbVzvmkcL77a2rHfZzwmrhblZNHMMQdL7MXNT8oW3JTS2VRYuzpp-Bnr6H89HwbPcgiTIOic3S_CHhuXSUjpOF8UHI1BQYIipV5HleBbx9elHRyB0M1GToyyy3RvqQWZ86ibEbeqRVYEEh2LwVhXEWT_UN-WjJuVPBcGFdB3qttbSNw81JY-Na15ecntJkYN3LNBmYBqJmHdicH5k1kz2e2vwpQuCfexeQ04GN1qw6OoR7_cema08vr8NLTld6pEcuNuD5w92j_9AoVXRrNHdhdXA0HujzcoB8u18O9_TB96O9b-X-jy4sfx2Wx6e_AXwNBik

      by Mitra, Sovan and Zhong, Yingtong

      Journal Of Fashion Marketing And Management, Volume 24, Issue 4, pp. 631 - 649

      Journal Article : Full Text Online

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    3. The 8Ps Marketing Mix and the Buyer Decision-Making Process

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV3PT8IwFG5QLl78EU1EkfTgxcNga7u1JAQjCFETCBKN4bTQdgsYRRQx-t_73n6oXDh5Xbek23t739e-1_cRcuoxV0TcMKcO6IESZjHEQaEdPY7ABQBvrZfIXqubEbsdqm67QPr5WRgsq8xjYhKo7YvBPfIaMH1s9eUF7vn81UHVKMyu5hIa40xaATM0fl1tkKIHSI8eLx9Gv3suLoflDCadAeh8ByIzTzOXHPvg1R6fral-eP5UVIWUYhWp_gRqnqFPd4d85fNOSq-raelJugmxUpOdN3f8v1fcJdsZZaUXqY_tkUI02yfX4F9UDRa0lx-bpr3pJx3PLAVKSRuTZmsJbJ5eZho-jdqk6fQS6SsczM4n4NUDct_t3LWvnEyWwTEezM2JAfO9CJYurjTAFnQ98oyycRz5TAbYDpBpoI2u5VIBvzCaS8aFFVqqWKhAB_yQ0FiB80QmqGtrxDj2NcZcyZhVsWaBsSVSy799aLJm5aiZ8RTCoiWxVojWChNrhWitEjn7eWKeNupYc285N0CY_bKL8PfrH60fPiZbDAtbsKZFlcnm-9syOkm1JCqJv1VIsdXpD4bfhqbjtA

      by Dillard, John E; Lin, Ying-Chou and Parmer, Lucinda L

      Journal Of Marketing Development And Competitiveness, Volume 15, Issue 4, pp. 32 - 44

      Journal Article : Full Text Online

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    1. Buyer Personas

      https://find.library.duke.edu/catalog/DUKE99119294323508501

      Music recording : View Online

    2. Buyer Personas : How to Gain Insight into your Customer's Expectations, Align your (...)

      https://find.library.duke.edu/catalog/DUKE99119581803308501

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    3. Buyer Personas: : How to Gain Insight into your Customer's Expectations, Align your (...)

      https://find.library.duke.edu/catalog/DUKE99119322948008501

      Revella, Adele.

      Book : View Online

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    1. McGraw-Hill Marketing Information Center Vertical File, 1948-1991

      https://archives.lib.duke.edu/catalog/mcgrawhill

      The McGraw-Hill Marketing Information Center was established in 1948 as a sales service for customers of the McGraw-Hill Publications Company. (...)

    2. J. Walter Thompson Company. Frankfurt Office. George Black papers, 1968-1989

      https://archives.lib.duke.edu/catalog/jwtfrankfurtblack

      The papers of George Black, former advertising executive of the J. Walter Thompson Company, span the years 1968 to 1989, with the bulk of the (...)

    3. J. Walter Thompson Company. Publications collection, 1887-2005

      https://archives.lib.duke.edu/catalog/jwtpublications

      The J. Walter Thompson Company, founded in 1864, is one of the largest enduring advertising agencies in the U.S. The J. Walter Thompson Company (...)

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