Search Results

    ArticlesSee all articles results »

    From journals and magazines

    1. The role of consumer–brand identification in building brand relationships

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3NSsQwEA7iQb34D66uEsFrt222TVJYFnS1iDfFg55Ckm3YLlIXu3v3HXxDn8RJm6woiKDXNqE_M_lmJvlmBqEzyooMogYWKGq3bqgsAlWwCBw5lsokk1mkmrbX_OaR3N7xfLSCRj4XxtIqHfa3mN6gtbsSur8ZzsoytLQkTkB_bNEzkvIHwGHwJqxm55cXSzS25_stjdFmG9D-ZxZPOO1N1QIMUe0qebJeRMhP9ukbUjfmJ99ClX_xhnvda7kn7S7EF1K2r-74z2_cRpvOUcXn7bgdtFJUu2jN8-R30bpPaa730CMoG7Y8RfxssHZJne-vb4PJEILxajwIJ0Ncjh0xqdEFXFbY3nZdufHnuBdPz5uUs3of3edX96PrwPVsCDRA7jyA8CQCh52nhnMZG5nEakwpMVrF2mSSFaRJxTU60YnKKE9SpXkqYwZxUF-y_gHC2sg41uD3cQa-BzGK26KnhnDDM1po0kGJl5DQrpC57afxJDxjbSqcYIUVrIiYAMF2UG85bdZW8vhtAvfiF1_EJcDa_Da169VFOEyoBfgILCYx5bSDTpe3YTXbIxpZFc8LO4aRCCCfJYd_f_oR2iBN0w67UdRFq_OXRXHcNrs4aRbHB-aaGTY

      by Podnar, Klement; Tuškej, Urška and Golob, Urša

      Journal Of Business Research, Volume 66, Issue 1, pp. 53 - 59

      Journal Article : Full Text Online

      View Article PDF

    2. Residents’ Place Satisfaction and Place Attachment on Destination Brand-Building (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV3NbhMxELZCe4ALagGJlBb5AJEQWpL1dr1eVBWFNAHxK6rkwGm13jhKJKiqdAvqjYfg0tfrQ3DujD370yWgIi6r2Jk4SvzZnhnPzMfYIxmZGKyGyNMSXTcyNZ42UQ8UuShMd-M07mlLe63efBafDtVo0Gr9KnJhbCwz2ucntFRWZDlgvirGN54VDFMvFnSxjv6lnn8weTtMwPYdd77BzNbaMOnFCuw8Dkb_ixfoA8Rg_u0_YKYcFDrgNSAHnoAdeF4LPYcGaTwxxoKCIWKkN8KqnbVsCJdpYLv7eZ5mcxdYcPQUjdmFczMCeEDKe0ns20U9xqWNxBu4nMlTqlcw_Hq8WNJG7Ghb8hpwftegc6ROQl6CmkfORiq4rfQDeUFs_YSax-Pg-5nD6bt0SUHQ5PbwFeX_Xb1vW-3ZtMUnlCNkeWZoXw-FJ4u9lDZ-VxmbAK5quzgoXbKmEYDF6q8-bex9ty24CV_no6ESOXaERg1vEk6aojfYukAVbY2t90fvP05KHQK0WMf1SD-lumDvNse4qlBVVlIRmChIVxpvsNs0RbzvcLXJWuboDrv5ylB59LvsZ4mvix_n3EKI15HFAQ7UXSGLQ38NWXxvvm_Btded73vYIIxhm5c4e84rlNlhS5TxBsruscloOB689ogfxMtA98o9kUqDDgMDSm-m8fAScP5KbaaghgYhcqP6RseBiTRqsTLcnU6V0pEMAx3HOgvuM57NUt_PwMhQEYiImVZYYXcm1EzF0mSizbrFv5tkVDUfyVu-JH5RKL8xH232pPzEsasY8xfZ7WLCElr9J4kAURmCGR-2WQcnsXrrT-NsXVfwAbtVLaZttpYvT82O40F5SBi8BEEZx1o

      by Dwyer, Larry and Chen, Ning (Chris)

      Journal Of Travel Research, Volume 57, Issue 8, pp. 1026 - 1041

      Journal Article : Full Text Online

      View Article PDF

    3. Enlightening the brand building–audience response link

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1bb9MwFLbKkBAviJu0wobyAHsp0XzJxZGmTdXabrBRBLQInqzEcbRJJZ3WFqlv_Aee-Hv8Eo5jOw0qRUy8RKnjWon92ec79rkg9DyKVQJaQ-xnkd66iVLlZyrGQOTiMA2SNMFZlfaav_5M373ng-NW64fzhalsmbV-PrNT5Q9eDtpfVds3Ll2GqaNLe7Cu95cw6Y3P-gJ039HeVxjZxm8YdDcD916wwf_iBcoAMdr_9gaYqRuFArgH5MAVsAPXf0JPv5xorV2VzpsKlOoSuKpNou1MJFiqrRD12nBtbG1VR58INxmvxmEjPIVp58ua0c1HNZku5rPpotq5naip3qRPm3sSlFnnPIeiteRJZWd81lhkWYh94JWfjAwyZUGc-IRj1lyZ7YnN5doyG5pgtVZihyZvy5owMBmMZwGhEfX1W-rEdcRfrkRfbZBYHcWHsTCVBVQWVWWxvIVuU82ittB29_xNV4yHXRBzJ8N-T5y-Pe-9Gp58qBV8QqpkYfX3WSctaHh__S1-J0Ir7aZ5IM8szxndR_esguJ1DSYeoJYqH6I7zj_iETpqQsMDaHgHF4fVqHoOHQf7F4c_v3132PAcNjyNjcdoPOiPjk99m4XDl0GC537BQARKHQMIBxL4Pi2A86kgz4gCbV0FQchyyWUqcU5DlUtMVQYkETOukjxlkm0jTxYpIRI6gsdAJ2mRcR3HtqC84EmkJG0j4vpCSBubXqdImYjNA9NGnfo_VyYyy19r77guFhb0M0E5D3XAwihuo5eu21ePN7f25GbVn6K7q1myg7bm1wu1a7KPPNsMq1-9X6Is

      by Veloutsou, Cleopatra

      The Journal Of Brand Management, Volume 30, Issue 6, pp. 550 - 566

      Journal Article : Full Text Online

      View Article PDF

    See all 31,624 Articles results

    Back to results navigation

    Books & MediaSee all books & media results »

    Books, music, movies and more

    1. Brand Building

      https://find.library.duke.edu/catalog/DUKE007962335

      Teletime Video, Inc.

      Video : View Online

    2. Brand-building : the creative city : a critical look at current concepts and practices

      https://find.library.duke.edu/catalog/DUKE99119535724608501

      edited by Serena Vicari Haddock.

      Book : View Online

      cover thumbnail

    3. European business and brand building

      https://find.library.duke.edu/catalog/DUKE005326799

      Luciano Segreto ... [et al.] (eds.).

      Book

      This item is currently Available Perkins & Bostock Library, HD69.B7 E97 2012 

      cover thumbnail

    See all 3,295 Books & Media results

    Back to results navigation

    Our WebsiteSee all website results »

    Guides, policies, news more

    1. Uncola: Seven-Up, Counterculture and the Making of an American Brand - The Devil's Tale

      https://blogs.library.duke.edu/rubenstein/2017/12/04/uncola/

      Uncola: Seven-Up, Counterculture and the Making of an American Brand - The Devil's Tale Primary Menu Skip to content Blog (...)

    2. Julian S. Carr and the Carr Building | Duke University Libraries

      https://library.duke.edu/rubenstein/uarchives/history/faqs/carr

      Just before the brand-new West Campus opened for the Fall 1930 semester, Carr Building, along with eleven of the other new (...)

    3. Building the Ecosystem of Learning Tools - Annual Report 2018-2019

      https://learninginnovation.duke.edu/annualreport2018/our-impact-supporting-our-mission/building-the-ecosystem-of-learning-tools/

      New features include a brand new Rubrics tool, new theme modeled after Google’s material design, and changes to login which get you to (...)

    See all 132 website results

    Back to results navigation

    Manuscript Collections

    Find books, manuscripts, and archive materials from Rubenstein Library

    Collection GuidesSee all collection guides results »

    Detailed inventories of archival collections

    1. Brand-building workshop, 1992

      https://archives.lib.duke.edu/catalog/foustcarlton_aspace_ref20_p1j

      In: Carlton Foust papers, 1959-2003 and undated » General Files, 1959-1994 and undated

    2. Brand Building, 1994

      https://archives.lib.duke.edu/catalog/jwtlondonbakerdavid_aspace_8e0c49f755c6fa6a3ac331eedf16a1bb

      In: J. Walter Thompson Company. London Office. David Baker papers, 1980-1998 and undated » General Files, 1980-1996, undated

    3. Diageo Way of Brand Building, 2000

      https://archives.lib.duke.edu/catalog/jwtaccountfiles_aspace_05488ddd4ea2c00937a78472d0c48d4a

      In: J. Walter Thompson Company. Account Files, 1885-2012 and undated, bulk 1920-2006 » 2022 Additions, 1920-2012, bulk 1960-2005 » Diageo, 2000-2010

    See results from 41 Collection Guides

    Back to results navigation

    Archival MaterialsSee all archival materials results »

    Manuscripts and archival materials

    1. Strategic brand management

      https://find.library.duke.edu/catalog/UNCb9530859

      Richard Rosenbaum-Elliott, Larry Percy, & Simon Pervan.

      Archival and manuscript material

      This item is currently Available Triangle Research Libraries, HD69.B7 E447 2018 

      cover thumbnail

    2. Advertising ephemera collection, 1832-2004.

      https://find.library.duke.edu/catalog/DUKE000897846

      Archival and manuscript material

      Check Holdings for this item's availability Rubenstein Library

    See all 2 Archival Materials results

    Back to results navigation

    Some materials and descriptions may include offensive content. More info

    More Search Options

    Need help? Ask a Librarian!