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    1. Betty Crocker Versus Betty Friedan: Meanings of Wifehood Within a Postfeminist Era

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1bb9MwFLbK9sILYgOJ7iY_jEqoCo3j5uJpGurKogo0EKjVxFNIYlutQGVaM6T9Gv4qx7ckKxsa4iVtHSdR488-F59zPoQOKZVgJJTEC4KCekPC1SYhSzwZBjloE6RgRCcnJ---BJ8-J-m40_nlcmF0LLOyz1d2qtyR5aDyVVV8441jmHqzsBvryr_kk7ez92cZ2L7T3k8Y2dZvGHQ3A3svafq_eIE2QIzKv_0HzNQ3hQb4DsiBI2AHjg9Cz6moQDsfg3T7Jq76yql2veqbxhSMa57rgJBzkS817SdonBcLKXSJ5ItFNV8s-7nmAZamdkkF621-jx5sXSwaALWCr-pIX94KO-uPXrc9FCRpQrRaW2N3OyFBv_RCohmBQRrZJThU7AyGyMWt0abgkcXisLXgJqbIk5PdhtrjT7GgN6bV09TDSBQlqtZUIwLrwETbOVvv-ghtBkqX2kCbo_T846wR9rGxsNwfaXbCB-v3uK35NOZMK4JQKzXTp-iJHQU8MgDYQh2x3EY7dRIT7mGTvo1NNZmbZ-jr8fxE4wBbcBwP5ifYAAS7c7rN4uQIO5TgHxI7lGCDEpzjNkowoOQ5mqVn0_HEsywdXkl9VnmSl2p2DxmRVID8Y5zF0qeUgi7LpHIX-EzmPI5lUfiM-mUc8CCQfpgkPIpySV8gTGmQs5ILnwgxFNxPiogXpCRRKaOiiMIuGrhXl5W2dr2iUPmeEVeufu1ld9Gr-opLU7flL3333Ghkdg6uMlWeQ_GzhayLemqEWqfuuc_OQzvuosfNPNlDG9XVtdg3bCQHFmDweTqZfBj9Bt-bngU

      by Sharp, Elizabeth A.

      Journal Of Family Issues, Volume 39, Issue 4, pp. 843 - 867

      Journal Article : Full Text Online

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    2. Patents and the challenge of ‘open source’ in an emergent biological commons or … the strange (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwlR3JbtQw1KKdCxd2iSll5AMHEJhOvMWRqkpt1NGAxDBMiwRcrHiJikBTNAkHbv0CzvADfFi_hOfYmVIJkHqxD7ZfHG9vfw-hR4zVwCTYjFBqGOGZC0rCQpFa0AqoicwUWeecrF6-p28WalImp7Cmt3bvVZLdS51y0e40HFBTMCMoSED0ivANNADko9QmGpRHs9eL_gXmUrHkCCmIEoImZ5m_Q7mMkC6ozD8VozThm8lNpNczDcbWz6OxSRQ7XLLC7sM5XvWnbqEbiRTF-_Hs3EbX_PIOGkZ_XZzufIMfp8DUT-6i73MgTJdtg6ulw0A4YttnYsGnNT4_-xFSceGoDjg_-4k_LqEn9tHBs8Ux3lM4FBgmB8e_wacrGPargxVELgGSBbQawO2e7B34tv2GS0Cxn_xqd-dkb_3hIK_w99DbyeFxOSUpnwOxTLKWUFfB61CPHXDALDfcVxUHflIalzth6sIWwF0JBs21FK6W0gjgFisfWFjDjWP3EWaMVoV1fpx5z70bKyOdyWwmbS2NkWKIsn43tU1RzkOyjc-607aLXMcl17DkultyzYfo6XrMlxjj47-9t_tDotN9bzTt6N7AHA7Rs36nL5r_DW3rat0foOs0MPydGGgbbbarr_5hzGMxQhv5u3yEBgeHs_ki1NPpbH-U7gbU0_LF5AP0ejU-DiVddOVRKPP5b9rMDrg

      by Parry, Bronwyn

      Bio Societies, Volume 15, Issue 2, pp. 294 - 315

      Journal Article : Full Text Online

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    3. Building Betty Crocker’s brand community: conversations with consumers, 1940-1950

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwrV1La9wwEBZJA6WXvqGbpIsOvbRUjSVZtlVCQtdkSQObpKGlzV6MXibQkMeue9hb_0b_Xn9JZmw5ZUvJqRcZbMm2mGFGo_lGHyGvpKwhSHCcCWElS7nHJKEuWK2EgdUEt5q3xcnFwan4dFKMyxVy2NfCIKyyt4mtofaXDvfIt8DEQsgN6iJ3r64ZskZhdrWn0DCRWgEzNPCpVbIGC-cUtXzCj26zCuDd864OSzIIjL7FLCcy4RyURxNEKYA_TBn4Tb3kp_4q1o0GW0YvNH5EFv3_txDsdx0EpduMWMJm94c8_r-pPiYP49KVfuh07QlZCRdPyf0eOf-MTEeRYptun-2MQtMsaAnu8XuY_f75a769dbZDITS_8NR1RSnN4j1tQe-ziCiiuCmMt9qi0PlbyjWmhLVKnpMv473P5T6L1A3MyVQ1TKfSBlgK1ImrVWZ8ynNrrMfgUgeFPIDSKeetKIyqRZ4XBubicIg02rhaviBUSmG08yHhIaTBJ4XNvOWOZ67OrM3UgCS9hCoXDzRHXo3zqg1skqJCoVZcVCjUCoU6IG9uh1x1p3nc1fl1FPs_-y5py4Bs9qKsohGYV3_kuH734w3yAN6UtThKuUnuNbMf4WXHTjEkq_nX0yFZG-0dHp_Adb_8OJ4OW73GVkygPVbTG6BXAZs

      by Swenson, Rebecca

      Journal Of Communication Management (London, England), Volume 20, Issue 2, pp. 148 - 161

      Journal Article : Full Text Online

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    1. Betty Crocker's kitchen gardens.

      https://find.library.duke.edu/catalog/DUKE000024288

      Pictures by Tasha Tudor.

      Book

      This item is currently Available Library Service Center, 635.7 C189B c.1

      cover thumbnail

    2. Betty Crocker's Hostess cookbook.

      https://find.library.duke.edu/catalog/DUKE003021522

      Illustrated by Deirdre Stanforth.

      Book

      Check Holdings for this item's availability Rubenstein Library, TX728 .C87 1970 c.1

    3. Betty Crocker's Hostess cookbook.

      https://find.library.duke.edu/catalog/DUKE003021521

      Illustrated by Dierdre Stanforth.

      Book

      This item is currently Available Rubenstein Library, TX728 .C87 1967 c.1

    See all 73 Books & Media results

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    1. Sallie Bingham Center - Food History at the Rubenstein Library - LibGuides at Duke University

      https://guides.library.duke.edu/food/bingham

      Grace Stockwell, Change Your Weight for Beauty's Sake , c.1945 Discusses dieting, exercise, weight reduction, and weight-gain: “Angularity is as (...)

    2. Peterson Collection of Advertising Cookbooks - Emergence of Advertising in America Research Guide -

      https://guides.library.duke.edu/c.php?g=494860&p=3386132

      Some began to use spokespersons, usually female, perhaps a credentialed home economist or possibly an imaginary, symbolic person such as (...)

    3. 1950-1959 - Glory of Woman: An Introduction to Prescriptive Literature - LibGuides at Duke Universit

      https://guides.library.duke.edu/c.php?g=289854&p=1934052

      1950-1959 - Glory of Woman: An Introduction to Prescriptive Literature - LibGuides at Duke University Skip to Main Content Home LibGuides Glory (...)

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    1. Marjorie Child Husted photograph, 1949

      https://archives.lib.duke.edu/catalog/hustedmarjorie

      Marjorie Child Husted was a home economist employed by General Mills to promote the Betty Crocker brand. Photograph of Husted by Newspaper (...)

    2. Betty Crocker, approximately 1970

      https://archives.lib.duke.edu/catalog/mckinleybarrycommercials_aspace_eb3435de6162aa5f4c116c40aa74d8c6

      In: Barry McKinley collection of radio and television commercials, approximately 1960-1970 » Television Commercials, approximately 1960-1970

    3. Betty Crocker

      https://archives.lib.duke.edu/catalog/orrgarrett_aspace_ref1370_wtn

      In: Garrett Orr papers, circa 1873-1994, bulk 1890s-1914, 1935-1965 » Sketches Series, 1930s-1960s and undated » Billboard and Poster Designs Subseries, 1940s-1962 and undated » Food and beverages

    See results from 11 Collection Guides

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    Manuscripts and archival materials

    1. Barry McKinley collection of radio and television commercials, approximately 1960-1970.

      https://find.library.duke.edu/catalog/DUKE006515112

      Archival and manuscript material

      Check Holdings for this item's availability Rubenstein Library, Library Service Center Box 1

    2. Marjorie Child Husted photograph, 1949 June.

      https://find.library.duke.edu/catalog/DUKE007539925

      Archival and manuscript material

      Check Holdings for this item's availability Rubenstein Library, Sec. A Box 174 Item 1

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