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    1. Measuring the bandwagon effect: Development of a generalized bandwagon luxury (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV1NS8NAEF3Eg3jxG6xW2UPxlrbJJtldKQUbWkQQUSziKWS_qlBbsRbFX-9sNklbRBAvySEzkGRmd142b98g1CAk4AqQsidMW3gwSyqPmyDzfCogoRgAWGJ3Iz-wq8fg9o4NkqVWX04folpwsyMjn6_tAM_ErLUQDZWiGfj5h4_VbLLQ6CapPrV8nvfa8UMaeFD0qNsuaz1bhd9qHVqAy2WImteYwTZS5d3lBOumI5i4pYYV5nUp4fivB9lBWwUGxRcuaXbRmp7soY2SAr-Pxtf5wiEUNQzwEHeeuiKbqI9sNJ1gx__otJ6653iJcISnBmd45DSsn7-0WvGy5ng8_4T44ZeqoRqeQX7oAzQc9O-TS6_oyuBJEsa-ZwS1GmjKV1wqnsUAArSVSYtNmMXKtEO4QngkKWfKUEGVNgTspIrbQvqak0OEYWZTTICnCqNQM5oxw2WgokjFAdMkqqGzMjipLLTKbcuMcepUloNUitS-tBrCleGrk-f4aVIvo5sW43OWAqiyP2zDNqmhRh6c39zTpGdPR38zO0abth-94_PW0fr721yfuD4Tp3mGwrHfG34DtE3qWA

      by Iyer, Rajesh and Eastman, Jacqueline Kilsheimer

      Journal Of Consumer Behaviour, Volume 22, Issue 4, pp. 801 - 817

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    2. Bandwagon effect revisited: A systematic review to develop future research agenda

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpV1NS8NAEF2KB_XiRxWsX-zBa5pks0k2UgpttYg3RVFPSzab2BZJS23x7zv7ZSmIgt6SkIEkM7yZJO-9RegiikgmYVL2RBUID1BSellFci9MBRQUgwE2UmrkJ3b7Qu7u2XDQQAOnhVG0Sov9BtM1Wtsjvn2a_mw89hUtiRGoH0K0GkHhMEwTqrKHV_0vNFb_9w2NUakNkmil4vEn7YlYQiNSrt2EaPdOtaTyd_3JkCN1zxnuotpdrSZctw3hxHx6WGNiO0vHf97YHtqx0ynumfP2UaOsm2jTkeObaMvpmN8P0HNn1O3ntfzIX6c1NryQjj_q4rkWrMMke4l7eOUUjY1KBi-m2Cq1sDE0wdZwaIQB22qZH6LH4fXD4Maz6zR4BfTAhReXkiqcKHJapkkaxoKFNM0KSUWYMkmDIhWJNkoLpAhEAa-UeVBR2IwJTaoiOkIYsE4yAWmQNKYlS3NWZQWRcSwTwsoobiHq0sIL616uFtF4446mNuE2m1xlkwchh2y2UPsrbGbsO34LYC7nfC1dHFrMz6HHfw89QdtqzzCCTtHGYr4sz8zyFOe6nD8ByWf-cA

      by Bindra, Sunali; Dhir, Sanjay; Sharma, Deepika; Parameswar, Nakul and Paul, Justin

      Journal Of Business Research, Volume 143, pp. 305 - 317

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    3. Uncovering the role of consumer trust and bandwagon effect influencing purchase (...)

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwpZ3fb9MwEMetbUiIF8QvicFAfoC9TClLnDQOmoZgrELwAqMF8RQlsU1Trd1EqiH-FP5b7uxzkqpDA-0lahPlpz-xz5fv3TH2TIgoU2ApB6XZLwPoJVWQmagIwrQEoCQYsAKjkb_K99-iTydydLSxueVjYayWGefnDb0ql0Q5YLwq6ht_-QpTr2r6sI7-pf3w7eTDcQ5z3_HuBbRs7z80un8Dd5-L0XV5gXVADMbf_gcz7UFhBfwGcmAJ7MDyn-iZLOy9-1gqr0GsKGBzz4Zq2A8PJSx-Ft8BIicNQXmXLXtiw9yx1BSMkzYrxcLrSKBL0fPz2iUnqbtEH051SV58uKs5im6wzvUSLevmL3Z0Q_l1q725j-DufBvADWakJjfvSTHTTev__vijaKZOX_65WMy0vvBbvtSzwsI3hi113zESCfT0Ul--rqginydK-hInCR1o1-PHw2EAc1TZHxJoYKrX-vcwdOWcyFYIqb9fG4dIuAnnw9MN4PIw6C_F5DrdwNvKIWnLJrsRocGGRv2bSfstTAonVPIX7-PQMEP8ZSdYsbBW8u-u2huCjKjxHXabWo2_dsDdZRt6cY_d9MEX99nvjjsO3HHkjp8Z7rnjljsOyPGD6WGLHnfoHbyYHvIeftzjx1v8XsK-vIWPr8AH_7iDj3v4eAvfAzYZHY-P3gVUPCSoRJYsA5zHK7B1RSbiTJRGmygDc1YnJizTogBelKiMFAYTZuoyCXVWxULBhFlJlahUPGQcBmAlS3i0Kk5iLdNCmqyKVJKoYSS1SLZZ7J90XlFKfazscpqHPvMuNVCODZRTA22zQbvbucspc9UOWb8Z86V15hlXeScXV-y749s8pw6myTHlVWRVJ4-ucejH7Fb33u2wLUBAP3FFVZ5ahP8Aw1zp7g

      by Anantharaman, Rajesh; Vijay, T Sai and Prashar, Sanjeev

      Journal Of Strategic Marketing, Volume 31, Issue 6, pp. 1199 - 1219

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    1. Bandwagon effects in high-technology industries

      https://find.library.duke.edu/catalog/DUKE99119386025008501

      Jeffrey H. Rohlfs.

      Book : View Online

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    2. Bandwagon effects in high-technology industries

      https://find.library.duke.edu/catalog/DUKE99119351389608501

      Jeffrey H. Rohlfs.

      Book : View Online

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    3. Bandwagon effects in high-technology industries

      https://find.library.duke.edu/catalog/DUKE003049928

      Jeffrey H. Rohlfs.

      Book

      This item is currently Available Perkins & Bostock Library, HC110.H53 R64 2001 

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    1. Scholarly Communications @ Duke - Page 25 of 58 - Discussions about the changing world of scholarly

      https://blogs.library.duke.edu/scholcomm/page/25/

      I am perfectly willing to pile on to this bandwagon, abandon my speculation about an appeal, and think about what other options the (...)

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