Search Results

    ArticlesSee all articles results »

    From journals and magazines

    1. BMW Is Powerful, Beemer Is Not: Nickname Branding Impairs Brand Performance

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwjV1bS8MwFA7Tgfgi3sDpHHkQBLFuadI2kzHZhsUJypyT4VNJ0hRF52SXB_-9OW3jVFR8TdOmPT05l5zLh9CBUbkyITxxpI41OChmS2lSd5igPjX6wNdp1fuQX967N30edgpobGthcgpOTyCtyrxRKqxhd8NpdDUPMlbTEk4AWmLEKBiP-2fz2SjKjrstqgaMQHx6PoLQtoKEyDfHlrctoaIbBJ7ZycVW2B8OFsLb5YFtMA4r5IHQHxf9qsoW9umnlLBUS4XraC03L3Er44cNVNAvm2jFZrdvoX7jodm-GjaqD03cneIeYKSZbz7GbQ2VwjB2PZ6dYsMgTy9ipHF7ktW94K6RG4-TaTaAe4t6g210F54POhdODqvgKEqDmePVoRuo5DT2pHH_Aj8OYsp842gwwWJNZCxiSYz0EQnXSeImjAnleq6qBx5TiaY7CPseUVRCq3emGJVcMukKUhcqkULQoFZCNUuaSOXNxgHz4jkitr_4d2qW0NHHLa9Zp42_JpctvSPLMhElxtzwjEXDS-gQ_sHi0q8P2v33zD206gL2b3r8UkbLs8lc72cQEpWciypo6TbsvANiINWx

      by Zhang, Zhe; Thomson, Matthew and Ye, Ning

      Journal Of Marketing, Volume 89, Issue 1, pp. 135 - 152

      Journal Article : Full Text Online

      View Article PDF

    2. BMW invests in NFW

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwY2BQAVa5SWmGFmm6SakpqaAOCjBLpRpa6pokGpsZA-sDs1TwrvdwC69Io8AgCzdnxDnb6DP4Rob6yal5uqBDqIx1k0qLgX1E8MZecxNQanZ0DkaMp5ibmkJWLBqZgJYYmhhYwCYxsRmCVA1BFj6C6xM3AYYw2K4c8GJqPchiEsiwAsoqa6TjGolxtCADP7SFqeAISRJCDEypeSIMkjYZdk6-4Tb6GXYKmeCjNYqBtIKfW7gog6Gba4izhy7MofEFkAMo4sETx0aG8UBb4sG2xENtMZZgUDAzNUw2TgKdwm6SbGKcZJFkkmSUaGiZmJyWlJhobG4gyaBFvIFSpCiWZuACXcauCz52UoaBpaSoNFUWcsmCHDiyACIilo0

      by Craig Bettenhausen

      C & En Global Enterprise, Volume 101, Issue 23, p. 8

      Journal Article : Full Text Online

      View Article PDF

    3. Automotive Procurement Under Opaque Prices: Theory with Evidence from the BMW Supply Chain

      http://duke.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwjV1LS8NAEF5EULz4Bqu17EH0lLb7SJpIKbTFIoKIYimewu5mQwUtxbSC_97ZR6pVpN5ymJBkZnZemZkPoTNwuTIncR5InWmToMCR0iQJuGARA38QaTv1Popvnuj9Qzzof9U7fvzBh3C-8TopzKpByupG18DYsqhFbVo-XJhc0LqoxGYFD5f47Yy_b1_yPhtuN2mxbIaZ9y2DHTfvZwHITGN13TWWuBLDUsf1t9WNKz9gF237UBN3nW7soTU92UebZaf7ARLd-cz24r1rbOYFfKkQWygkfDcV8K7YwsIXl9jN8GNTtsUlEik2sykYIkjcHnd6t6N2Y9zBFib0A_fH4nlyiIaDq8f-deARFwIFjmwWcCk015ITKmiUE02lSLKmlmGU5VJlYRJqzkOWZUmW8ySLJVckbyo49TGFrFyxI4SjkCgmzRZ4rjiTQCOpIIlQuRSCtZoVFJQiSJXfQ27gMF5Sk48Aw1LDsNQwLDUMq6CLBf3UbeD4k_LcS3QlYbUUeOqPbJGCsTNN8bRFjv_9xBO0BdfctY5V0frsba5PHaxEDSLz3rBm9fQTMc7jKQ

      by Markou, Panos; Turcic, Danko; Corsten, Daniel and Kouvelis, Panos

      Management Science, Volume 70, Issue 6, pp. 3664 - 3683

      Journal Article : Full Text Online

      View Article PDF

    See all 24,331 Articles results

    Back to results navigation

    Books & MediaSee all books & media results »

    Books, music, movies and more

    1. BMW : A Driving Obsession

      https://find.library.duke.edu/catalog/DUKE99119487863008501

      CNBC (Television network).

      Video : View Online

    2. BMW : A Driving Obsession

      https://find.library.duke.edu/catalog/DUKE007947021

      CNBC (Television network).

      Book, Video : View Online

    3. The BMW century : the ultimate performance machines

      https://find.library.duke.edu/catalog/DUKE99119507276808501

      Tony Lewin ; foreword by Tom Purves.

      Book : View Online

      cover thumbnail

    See all 262 Books & Media results

    Back to results navigation

    Our WebsiteSee all website results »

    Guides, policies, news more

    1. Book Reviews: Pre-Term Recommendations

      https://sites.fuqua.duke.edu/fordlibrary/2013/01/11/book-reviews-pre-term-recommendations/

      In this amusing and frank account of his years as an executive at GM, Ford, BMW and Chrysler, Lutz illuminates the arrogance and short (...)

    2. Book Review: Creativity: Unconventional Wisdom …

      https://sites.fuqua.duke.edu/fordlibrary/2008/04/23/book-review-creativity-unconventional-wisdom/

      Among them is Chris Bangle, chief of design at BMW, who feels the creative process of designing a car is similar to an author writing a (...)

    3. Due process for file-sharers? - Scholarly Communications @ Duke

      https://blogs.library.duke.edu/scholcomm/2010/07/23/due-process-for-file-sharers/

      Judge Gertner has held that the due process concerns outlined in BMW and other cases do apply to copyright, even though there is a (...)

    See all 6 website results

    Back to results navigation

    Manuscript Collections

    Find books, manuscripts, and archive materials from Rubenstein Library

    Collection GuidesSee all collection guides results »

    Detailed inventories of archival collections

    1. Project BMW--Awayday, 1993

      https://archives.lib.duke.edu/catalog/jwtlondonaccountfiles_aspace_86006da2014f0b549cfa86661361b9ba

      In: J. Walter Thompson Company. London Office. Account files, 1900-2002 » Kraft Foods, 1968-1997 » Miracle Whip, 1986, 1993-1995

    2. Project BMW--Positioning, 1993

      https://archives.lib.duke.edu/catalog/jwtlondonaccountfiles_aspace_ca942d1d601eb3a4535f05fa035a917c

      In: J. Walter Thompson Company. London Office. Account files, 1900-2002 » Kraft Foods, 1968-1997 » Miracle Whip, 1986, 1993-1995

    3. Project BMW--Research, 1993

      https://archives.lib.duke.edu/catalog/jwtlondonaccountfiles_aspace_fdad8c3d57c2e4a291bafd19ed499b77

      In: J. Walter Thompson Company. London Office. Account files, 1900-2002 » Kraft Foods, 1968-1997 » Miracle Whip, 1986, 1993-1995

    See results from 29 Collection Guides

    Back to results navigation

    Archival MaterialsSee all archival materials results »

    Manuscripts and archival materials

    1. Marketing environmental management : case analysis of BMW, Daimler-Benz and General Motors Company

      https://find.library.duke.edu/catalog/DUKE007755352

      by Alexander A. Ratkovsky.

      Archival and manuscript material, Book

      This item is currently Available University Archives, GE105 .D854 1998-RAT 

    2. Pat Finelli Photographs, 1962-1970 and undated.

      https://find.library.duke.edu/catalog/DUKE004957676

      Archival and manuscript material

      This item is currently Available Rubenstein Library

    See all 2 Archival Materials results

    Back to results navigation

    Some materials and descriptions may include offensive content. More info

    More Search Options

    Need help? Ask a Librarian!